Original filing (PDF)20250412220456NAL0039651776065

BEHAVIORAL INSIGHTS (US) INC.

Name: BEHAVIORAL INSIGHTS (US) INC. — BEHAVIORAL INSIGHTS (US) 401(K) PLAN, Form 5500 (2024)
Creator: BEHAVIORAL INSIGHTS (US) INC.

Form 5500-SF

FILING_RECEIVED

BEHAVIORAL INSIGHTS (US) 401(K) PLAN

401(k) retirement plan

Active participants

Accounts w/ balance

Plan assets (EOY)

$3.8M

Net assets (EOY)

$3.8M

Plan health score (directional)

/ 100

Grade A

Top-tier plan health

Directional indicator computed from public Form 5500 data — compliance, concentration, cost, vendor stack and participation. Not a fiduciary tool.

Compliance & disclosures

100

Concentration risk

Total plan cost

Vendor stack

100

Participation health

Decision-maker contacts

CFO / Head of HR / Benefits Manager — verified email + LinkedIn for BEHAVIORAL INSIGHTS (US) INC..

Plan sponsor

Name

BEHAVIORAL INSIGHTS (US) INC.

EIN

37-1780718

Address

195 MONTAGUE STREET · 14TH FLOOR · BROOKLYN, NY · 11201

Phone

(929) 224-0186

Industry

All Other Professional Services· Professional & Technical Servicessee all

Plan administrator

Name

GUIDELINE RK, LLC

EIN

30-1418950

City

BURLINGAME, CA

Phone

(888) 228-3491

Plan characteristics

Plan number

001

Plan year

2024

Plan year begin

2024-01-01

Tax period

2024-12-31

Filed

2025-04-12

Pension benefit codes

2E · Profit-sharing

2F · ERISA section 404(c)

2G · Total participant-directed accounts

2J · 401(k) feature

2K · 401(m) arrangement

2S · Automatic enrollment

2T · Default investment account (QDIA)

3D · Pre-approved plan (master / prototype / VS)

Service providers (Schedule C)

Small plans don't disclose service providers

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