How big is Advertising Research Foundation, Inc.'s plan?

Advertising Research Foundation, Inc.'s plan reported $4.2M in assets and 44 participants for 2024.

Original filing (PDF)20250513142352NAL0026674000001

Advertising Research Foundation, Inc.

Name: Advertising Research Foundation, Inc. — Advertising, Form 5500 (2024)
Creator: Advertising Research Foundation, Inc.
License: https://www.usa.gov/government-works

Form 5500-SF

FILING_RECEIVED

Advertising Research Foundation Savings Plan

401(k) retirement plan · Advertising Research Foundation, Inc.'s Advertising Research Foundation Savings Plan held $4.2M in plan assets for 44 participants in 2024.

Active participants

Accounts w/ balance

Plan assets (EOY)

$4.2M

Net assets (EOY)

$4.2M

People on this filing

Elyssa Rubin signed Advertising Research Foundation, Inc.'s 2024 Form 5500 as plan administrator.

Elyssa Rubin — Plan Administrator — Form 5500 signer

Get verified email & phone for these signers

Signer names are public record from the Form 5500 e-signature.

Plan identifiers

Advertising Research Foundation, Inc.'s EIN is 13-0417765.

EIN 13-0417765

Plan number 002

Plan year 2024

ACK ID 20250513142352NAL0026674000001

Official Form 5500 document

Download the official 2024 Form 5500 (PDF) for Advertising Research Foundation, Inc. from the U.S. Department of Labor's EFAST2 system.

Download the official 2024 Form 5500 (PDF)

Plan features

Advertising Research Foundation, Inc.'s plan includes profit-sharing, ERISA 404(c) participant direction, a 401(k) feature.

Decision-maker contacts

One unlock reveals every key decision-maker — plan signer, CFO, HR & Benefits — with verified email + LinkedIn for ADVERTISING RESEARCH FOUNDATION, INC..

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Plan health score

Top-tier plan health

Directional indicator from public Form 5500 data — compliance & integrity, total plan cost, participant health and vendor stack, benchmarked against same-size peers. Not a fiduciary tool. Based on 70% of scoring inputs for this filing.

Compliance & integrity

100

Total plan cost

n/a

Plan health

Vendor & structure

100

Helping the score

Cost not scored — no comparable Schedule H expense data for this cohort.
High account-holder ratio — balance-holders per active participant in the top 15% of peers (88th percentile).

Plan sponsor

Name

ADVERTISING RESEARCH FOUNDATION, INC.

EIN

all filings

Address

432 PARK AVE., S. · NEW YORK, NY · 10016

Phone

(212) 751-5656

Industry

Professional & Technical Services

Plan administrator