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Original filing (PDF)20250630124740NAL0011162177001
EXPONENTIAL INTERACTIVE, INC.
Form 5500
FILING_RECEIVED
EXPONENTIAL INTERACTIVE, INC. 401(K) SAVINGS PLAN
401(k) retirement plan
Signals · 1
1 failed disclosure
Active participants
95
Accounts w/ balance
178
Plan assets (EOY)
$21.7M
Net assets (EOY)
$21.7M
How this plan invests
This plan
1 pooled trust
Schedule D
30 securities
funds · stocks · CUSIPs
Holdings are itemized directly on this plan's Schedule of Assets, below.
Plan health score (directional)
96
/ 100
Grade A
Top-tier plan health
Directional indicator computed from public Form 5500 data — compliance, concentration, cost, vendor stack and participation. Not a fiduciary tool.
Compliance & disclosures
85
Concentration risk
100
Total plan cost
100
Vendor stack
100
Participation health
100
Knocking points off
- 1 Schedule C provider failed to disclose compensation.
Helping the score
- Below-peer total fees (10 bps vs 29 bps peer median).
Decision-maker contacts
CFO / Head of HR / Benefits Manager — verified email + LinkedIn for EXPONENTIAL INTERACTIVE, INC..
Plan sponsor
Name
EXPONENTIAL INTERACTIVE, INC.
EIN
94-3370688
Address
2340 POWELL STREET, #378 · EMERYVILLE, CA · 94608
Phone
(510) 250-5580
Industry
Professional & Technical Servicessee all
Plan administrator
Same as plan sponsor.
Plan characteristics
Plan number
001
Plan year
2024
Plan year begin
2024-01-01
Tax period
2024-12-31
Filed
2025-06-30
Pension benefit codes
2E · Profit-sharing
2F · ERISA section 404(c)
2G · Total participant-directed accounts
2J · 401(k) feature
2K · 401(m) arrangement
2S · Automatic enrollment
2T · Default investment account (QDIA)
3D · Pre-approved plan (master / prototype / VS)
2R · Participant-directed brokerage (SDBA)
Audit & trust (Schedule H)
Auditor
BAKER TILLY US, LLP
Trustee / custodian
—
Trustee phone
—
Service providers (Schedule C)
2 rowsRecordkeeper
1| Name | EIN | Location | Relation | Direct comp | Indirect comp |
|---|---|---|---|---|---|
| FIDELITY INVESTMENTS INSTITUTIONAL | 04-2647786 | — | RECORDKEEPER | $15K | — |
Advisor / Consultant
1| Name | EIN | Location | Relation | Direct comp | Indirect comp |
|---|---|---|---|---|---|
| STRATEGIC ADVISORS, INC. | 04-2654524 | — | ADVISOR | $7K | — |
Failed / refused disclosures (Sched C Part 2)
| Provider | Nondisclosure info |
|---|---|
| — | — |
Investments
29 direct securities · 1 pooled fund· $21.7M(100% of reported assets)
Rows tagged as a trust or pooled fund hold many underlying securities. Click one to drill into its own Schedule of Assets — where the individual funds, shares, and CUSIPs live.
Uncategorized
$21.6M
29 holdings
Common Collective Trust
$69K
1 holding
| PI | Investment | Type | Shares / units | Cost | Current value | % of plan |
|---|---|---|---|---|---|---|
| Vanguard 500 Index Fund Admiral Class Mutual Fund | — | — | — | $3.7M | 17.2% | |
| BrokerageLink Self-Directed Brokerage Accounts | — | — | — | $2.7M | 12.4% | |
| Vanguard Growth Index Fund Admiral Shares Mutual Fund | — | — | — | $1.9M | 8.8% | |
| T. Rowe Price Retirement Balanced Fund Mutual Fund | — | — | — | $1.8M | 8.5% | |
| T. Rowe Price Retirement 2035 Fund Mutual Fund | — | — | — | $1.3M | 5.9% | |
| T. Rowe Price Retirement 2055 Fund Mutual Fund | — | — | — | $1.3M | 5.8% | |
| JPMorgan Large Cap Growth Fund R6 Mutual Fund | — | — | — | $1.1M | 5.2% | |
| T. Rowe Price Retirement 2045 Fund Mutual Fund | — | — | — | $829K | 3.8% | |
| Putnam Large Cap Value Fund R6 Mutual Fund | — | — | — | $689K | 3.2% | |
| JPMorgan US Equity Fund R5 Mutual Fund | — | — | — | $668K | 3.1% | |
| American Funds EuroPacific Growth Fund R6 Mutual Fund | — | — | — | $597K | 2.8% | |
| Vanguard Balanced Index Fund Admiral Shares Mutual Fund | — | — | — | $528K | 2.4% | |
| Vanguard Total Bond Market Index Fund Admiral Shares Mutual Fund | — | — | — | $524K | 2.4% | |
| Vanguard Small Cap Index Fund Admiral Shares Mutual Fund | — | — | — | $500K | 2.3% | |
| Vanguard Mid-Cap Index Fund Admiral Shares Mutual Fund | — | — | — | $494K | 2.3% | |
| T. Rowe Price Retirement 2050 Fund Mutual Fund | — | — | — | $414K | 1.9% | |
| Victory Core Plus Intermediate Bond Market Fund R6 Mutual Fund | — | — | — | $363K | 1.7% | |
| Goldman Sachs International Equity Inside Fund R6 Mutual Fund | — | — | — | $356K | 1.6% | |
| Vanguard Small Cap Value Index Fund Admiral Shares Mutual Fund | — | — | — | $340K | 1.6% | |
| T. Rowe Price Retirement 2060 Fund Mutual Fund | — | — | — | $303K | 1.4% | |
| Janus Henderson Enterprise Fund Mutual Fund | — | — | — | $282K | 1.3% | |
| T. Rowe Price Retirement 2040 Fund Mutual Fund | — | — | — | $213K | 1.0% | |
| Fidelity Small Cap Growth Fund Mutual Fund | — | — | — | $198K | 0.9% | |
| American Century Mid Cap Value Fund R6 Mutual Fund | — | — | — | $157K | 0.7% | |
| Fidelity Government Money Market Fund Money Market Fund | — | — | — | $135K | 0.6% | |
| maturities through February 2029 0 | — | — | — | $73K | 0.3% | |
| GG G RETIRE INC F45 GREAT GRAY TRUST COMPANY · EIN 20-5886387 / PN 082 | Common Collective Trust | — | — | $69K | 0.3% | |
| T. Rowe Price Retirement 2030 Fund Mutual Fund | — | — | — | $61K | 0.3% | |
| T. Rowe Price Retirement 2025 Fund Mutual Fund | — | — | — | $32K | 0.1% | |
| Parnassus Core Equity Fund Mutual Fund | — | — | — | $19K | <0.1% |