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Original filing (PDF)20250923081821NAL0005472657001
DAISY BRAND, LLC
Form 5500
FILING_RECEIVED
DAISY BRAND RETIREMENT PLAN
401(k) retirement plan
Signals · 1
6 service providers
Active participants
863
Accounts w/ balance
946
Plan assets (EOY)
$155.2M
Net assets (EOY)
$155.2M
How this plan invests
This plan
5 pooled trusts
Schedule D
29 securities
funds · stocks · CUSIPs
Holdings are itemized directly on this plan's Schedule of Assets, below.
Plan health score (directional)
91
/ 100
Grade A
Top-tier plan health
Directional indicator computed from public Form 5500 data — compliance, concentration, cost, vendor stack and participation. Not a fiduciary tool.
Compliance & disclosures
100
Concentration risk
100
Total plan cost
65
Vendor stack
100
Participation health
100
Knocking points off
- 17 bps in Schedule C fees — 66% above peer band of 10 bps.
Decision-maker contacts
CFO / Head of HR / Benefits Manager — verified email + LinkedIn for DAISY BRAND, LLC.
Plan sponsor
Name
DAISY BRAND, LLC
EIN
80-0595003
Address
12750 MERIT DRIVE, SUITE 600 · DALLAS, TX · 75251
Phone
(972) 726-0800
Industry
Manufacturingsee all
Plan administrator
Same as plan sponsor.
Plan characteristics
Plan number
001
Plan year
2024
Plan year begin
2024-01-01
Tax period
2024-12-31
Filed
2025-09-23
Pension benefit codes
2E · Profit-sharing
2F · ERISA section 404(c)
2G · Total participant-directed accounts
2J · 401(k) feature
2K · 401(m) arrangement
2S · Automatic enrollment
2T · Default investment account (QDIA)
3D · Pre-approved plan (master / prototype / VS)
Audit & trust (Schedule H)
Auditor
BDO USA, P.C.
Trustee / custodian
—
Trustee phone
—
Service providers (Schedule C)
6 rowsRecordkeeper
2| Name | EIN | Location | Relation | Direct comp | Indirect comp |
|---|---|---|---|---|---|
| FIDELITY INVESTMENTS INSTITUTIONAL | 04-2647786 | — | RECORDKEEPER | $13K | — |
| NATIONWIDE | 31-4177100 | — | RECORDKEEPER | $2K | — |
Advisor / Consultant
3| Name | EIN | Location | Relation | Direct comp | Indirect comp |
|---|---|---|---|---|---|
| PROACCOUNT | 73-0988442 | — | INVESTMENT ADVISOR | $228K | — |
| STRATEGIC ADVISORS, INC. | 04-2654524 | — | INVESTMENT ADVISOR | $10K | — |
| ROBERT CECIL JR | — | DALLAS, TX | INVESTMENT ADVISOR | $0 | — |
Other
1| Name | EIN | Location | Relation | Direct comp | Indirect comp |
|---|---|---|---|---|---|
| CECILCO | 75-2452820 | — | ADMINISTRATOR | $5K | — |
Investments
25 direct securities · 5 pooled funds· $149.3M(96% of reported assets)
Rows tagged as a trust or pooled fund hold many underlying securities. Click one to drill into its own Schedule of Assets — where the individual funds, shares, and CUSIPs live.
Uncategorized
$137.8M
24 holdings
Common Collective Trust
$10.5M
4 holdings
Mutual Funds
$966K
1 holding
Pooled Separate Account
$0
1 holding
| PI | Investment | Type | Shares / units | Cost | Current value | % of plan |
|---|---|---|---|---|---|---|
| American Funds American Funds 2035 Target Date Retirement Fund Class R6 | — | — | — | $18.9M | 12.2% | |
| American Funds American Funds 2030 Target Date Retirement Fund Class R6 | — | — | — | $18.8M | 12.1% | |
| American Funds American Funds 2040 Target Date Retirement Fund Class R6 | — | — | — | $16.2M | 10.4% | |
| American Funds American Funds 2045 Target Date Retirement Fund Class R6 | — | — | — | $16.1M | 10.4% | |
| Fidelity 500 Index Fund | — | — | — | $14.4M | 9.3% | |
| American Funds American Funds 2025 Target Date Retirement Fund Class R6 | — | — | — | $12.0M | 7.7% | |
| American Funds American Funds 2050 Target Date Retirement Fund Class R6 | — | — | — | $11.5M | 7.4% | |
| American Funds American Funds 2055 Target Date Retirement Fund Class R6 | — | — | — | $6.3M | 4.1% | |
| American Funds American Funds 2020 Target Date Retirement Fund Class R6 | — | — | — | $5.3M | 3.4% | |
| American Funds American Funds 2060 Target Date Retirement Fund Class R6 | — | — | — | $4.6M | 3.0% | |
| PUTNAM STABLE VALUE FUND PUTNAM FIDUCIARY TRUST COMPANY, LLC · EIN 04-3159710 / PN 202 | Common Collective Trust | — | — | $3.8M | 2.5% | |
| AB US LARGE CAP GROWTH CIT GREAT GRAY TRUST COMPANY, LLC · EIN 38-4116831 / PN 509 | Common Collective Trust | — | — | $3.4M | 2.2% | |
| PUTNAM LARGE CAP VALUE TRUST PUTNAM FIDUCIARY TRUST COMPANY, LLC · EIN 82-3639536 / PN 275 | Common Collective Trust | — | — | $3.2M | 2.1% | |
| Fidelity International Index Fund | — | — | — | $2.1M | 1.4% | |
| American Funds American Funds 2065 Target Date Retirement Fund Class R6 | — | — | — | $2.1M | 1.4% | |
| Fidelity Small Cap Index Fund | — | — | — | $2.0M | 1.3% | |
| Invesco Discovery Fund Class R6 | — | — | — | $1.3M | 0.8% | |
| Fidelity Mid Cap Index Fund | — | — | — | $1.2M | 0.8% | |
| the Plan - | — | — | — | $1.2M | 0.8% | |
| John Hancock John Hancock Bond Fund Class R6 | — | — | — | $1.1M | 0.7% | |
| Cohen & Steers Cohen & Steers U.S. Realty Fund Class RS 258 PIMCO Income Institutional Fund | Mutual Funds | — | — | $966K | 0.6% | |
| MFS International Diversification Fund Class R6 | — | — | — | $769K | 0.5% | |
| Fidelity U.S. Bond Index Fund | — | — | — | $700K | 0.5% | |
| Fidelity Government Money Market Fund | — | — | — | $553K | 0.4% | |
| John Hancock John Hancock Funds Disciplined Value Mid Cap Fund Class R6 | — | — | — | $375K | 0.2% | |
| Franklin Templeton Franklin Small Cap Value Fund Class R6 | — | — | — | $283K | 0.2% | |
| BLACKROCK MIDCAP GROWTH EQUITY FUND GREAT GRAY TRUST COMPANY, LLC · EIN 38-4139851 / PN 629 | Common Collective Trust | — | — | $172K | 0.1% | |
| American Funds American Funds 2010 Target Date Retirement Fund Class R6 | — | — | — | $52K | <0.1% | |
| American Funds American Funds 2015 Target Date Retirement Fund Class R6 | — | — | — | $42K | <0.1% | |
| NATIONWIDE QUALIFIED PLANS VAR ACCT NATIONWIDE LIFE INSURANCE COMPANY · EIN 31-4156830 / PN 009 | Pooled Separate Account | — | — | $0 | <0.1% |