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WESTWARD DOUGH OPERATING COMPANY DBA KRISPY KREMES DOUGHNUTS — FEEL GOOD BRANDS, LLC PLAN, Form 5500 (2024) | Form 5500 Search
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Original filing (PDF)
20250530213017NAL0005458771001
WESTWARD DOUGH OPERATING COMPANY DBA KRISPY KREMES DOUGHNUTS
Form 5500-SF
FILING_RECEIVED
FEEL GOOD BRANDS, LLC PLAN
401(k) retirement plan
Active participants
56
Accounts w/ balance
8
Plan assets (EOY)
$307K
Net assets (EOY)
$307K
Plan health score (directional)
84
/ 100
Grade B
Above-average plan
Directional indicator computed from public Form 5500 data — compliance, concentration, cost, vendor stack and participation. Not a fiduciary tool.
Compliance & disclosures
100
Concentration risk
75
Total plan cost
75
Vendor stack
100
Participation health
Decision-maker contacts
CFO / Head of HR / Benefits Manager — verified email + LinkedIn for
WESTWARD DOUGH OPERATING COMPANY DBA KRISPY KREMES DOUGHNUTS
.
Find decision makers
Plan sponsor
Name
WESTWARD DOUGH OPERATING COMPANY DBA KRISPY KREMES DOUGHNUTS
EIN
88-0376565
Address
2190 E. PEBBLE ROAD, SUITE 200 · LAS VEGAS, NV · 89123
Phone
(702) 795-4100
Industry
Accommodation & Food Services
see all
Plan administrator
Same as plan sponsor.
Plan characteristics
Plan number
001
Plan year
2024
Plan year begin
2024-01-01
Tax period
2024-12-31
Filed
2025-05-30
Pension benefit codes
2A · Age/service weighted or new comparability
2E · Profit-sharing
2F · ERISA section 404(c)
2G · Total participant-directed accounts
2J · 401(k) feature
2T · Default investment account (QDIA)
3D · Pre-approved plan (master / prototype / VS)
3H · Sponsor in controlled / affiliated group
Service providers (Schedule C)
Small plans don't disclose service providers
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WALTER'S BUNGALOW LLC, DBA GOOSE & GANDER 401(K) PLAN
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Knocking points off
Only 14% as many balances as active participants — suggests many active employees aren't deferring.
Helping the score
Concentration not scored — Schedule of Assets PDF not yet parsed for this plan.
No Schedule C compensation disclosed — likely a small plan or unbundled.
Audit & trust (Schedule H)
Auditor
—
Trustee / custodian
—
Trustee phone
—
Small plan (5500-SF) — Schedule H data not available.
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WILLIAMS ENTERPRISE HOLDINGS, LLC
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