How big is Urban Dollz's plan?

Urban Dollz's plan reported $2K in assets and 5 participants for 2024.

Original filing (PDF)20250417220932NAL0002096417029

Urban Dollz

Name: Urban Dollz — Urban Dollz 401(k) Plan, Form 5500 (2024)
Creator: Urban Dollz
License: https://www.usa.gov/government-works

Form 5500-SF

FILING_RECEIVED

Urban Dollz 401(k) Plan

401(k) retirement plan · Urban Dollz's Urban Dollz 401(k) Plan held $2K in plan assets for 5 participants in 2024.

Active participants

Accounts w/ balance

Plan assets (EOY)

$2K

Net assets (EOY)

$2K

People on this filing

QIAN LIU signed Urban Dollz's 2024 Form 5500 as plan administrator.

QIAN LIU — Plan Administrator — Form 5500 signer

Get verified email & phone for these signers

Signer names are public record from the Form 5500 e-signature.

Plan identifiers

Urban Dollz's EIN is 87-4516336.

EIN 87-4516336

Plan number 001

Plan year 2024

ACK ID 20250417220932NAL0002096417029

Official Form 5500 document

Download the official 2024 Form 5500 (PDF) for Urban Dollz from the U.S. Department of Labor's EFAST2 system.

Download the official 2024 Form 5500 (PDF)

Plan features

Urban Dollz's plan includes profit-sharing, ERISA 404(c) participant direction, a 401(k) feature, automatic enrollment, a default investment (QDIA).

Decision-maker contacts

One unlock reveals every key decision-maker — plan signer, CFO, HR & Benefits — with verified email + LinkedIn for URBAN DOLLZ.

Finding similar companies…

Plan health score

Above-average plan

Directional indicator from public Form 5500 data — compliance & integrity, total plan cost, participant health and vendor stack, benchmarked against same-size peers. Not a fiduciary tool. Based on 70% of scoring inputs for this filing.

Compliance & integrity

100

Total plan cost

n/a

Plan health

Vendor & structure

100

Knocking points off

Low account-holder ratio — balance-holders per active participant in the bottom quartile of peers (23rd percentile).

Helping the score

Cost not scored — no comparable Schedule H expense data for this cohort.

Plan sponsor

Name

URBAN DOLLZ

EIN

all filings

Address

601 W 5TH ST · 1100 · LOS ANGELES, CA · 90071

Phone

(213) 999-8230

Industry

Other Services (ex. Public Admin)

Plan administrator

Name

GUIDELINE RK, LLC

EIN

30-1418950

City

BURLINGAME, CA

Phone

(888) 228-3491

Plan characteristics

Plan number

001

Plan year

2024

Plan year begin

2024-01-01

Tax period

2024-12-31

Filed

2025-04-17

Pension benefit codes

2E · Profit-sharing

2F · ERISA section 404(c)

2G · Total participant-directed accounts

2J · 401(k) feature

2S · Automatic enrollment

2T · Default investment account (QDIA)

3B · Covers self-employed individuals

3D · Pre-approved plan (master / prototype / VS)

Service providers (Schedule C)

Small plans don't disclose service providers

Related plans

Similar-size Other Services (ex. Public Admin) plans

Smooth Criminal

Smooth Criminal 401(k) Plan

$2K · 1 participants

3 AXIS Advisors

3 AXIS Advisors SOCA Benefit Plan

$2K · 4 participants

Hair Artists Inc.

Hair Artists Inc. SOCA Benefit Plan

$2K · 6 participants

Aries & Libra Beauty Lounge

$2K · 7 participants

LASH Lab Inc.

LASH Lab Inc. 401(k) Plan

$2K · 7 participants

Researching more plans? Run a Form 5500 lookup by company name, EIN, or plan name.