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Original filing (PDF)20250918141157NAL0001623088001
GENERATIONAL EQUITY LLC
Form 5500
FILING_RECEIVED
GENERATIONAL EQUITY, LLC 401(K) PLAN
401(k) retirement plan
Signals · 1
8 service providers
Active participants
321
Accounts w/ balance
269
Plan assets (EOY)
$32.6M
Net assets (EOY)
$32.6M
How this plan invests
This plan
1 pooled trust
Schedule D
34 securities
funds · stocks · CUSIPs
Holdings are itemized directly on this plan's Schedule of Assets, below.
Plan health score (directional)
100
/ 100
Grade A
Top-tier plan health
Directional indicator computed from public Form 5500 data — compliance, concentration, cost, vendor stack and participation. Not a fiduciary tool.
Compliance & disclosures
100
Concentration risk
100
Total plan cost
100
Vendor stack
100
Participation health
100
Helping the score
- Below-peer total fees (7 bps vs 29 bps peer median).
Decision-maker contacts
CFO / Head of HR / Benefits Manager — verified email + LinkedIn for GENERATIONAL EQUITY LLC.
Plan sponsor
Name
GENERATIONAL EQUITY LLC
EIN
86-1122234
Address
3400 N CENTRAL EXPY STE 100 · RICHARDSON, TX · 750800046
Phone
(972) 232-1101
Industry
Professional & Technical Servicessee all
Plan administrator
Same as plan sponsor.
Plan characteristics
Plan number
001
Plan year
2024
Plan year begin
2024-01-01
Tax period
2024-12-31
Filed
2025-09-18
Pension benefit codes
2E · Profit-sharing
2F · ERISA section 404(c)
2G · Total participant-directed accounts
2J · 401(k) feature
2K · 401(m) arrangement
2T · Default investment account (QDIA)
3D · Pre-approved plan (master / prototype / VS)
3H · Sponsor in controlled / affiliated group
Audit & trust (Schedule H)
Auditor
FORVIS MAZARS, LLP
Trustee / custodian
—
Trustee phone
—
Service providers (Schedule C)
8 rowsRecordkeeper
1| Name | EIN | Location | Relation | Direct comp | Indirect comp |
|---|---|---|---|---|---|
| T ROWE PRICE RPS, INC. | 52-1309931 | — | RECORD KEEPER | $24K | — |
Other
7| Name | EIN | Location | Relation | Direct comp | Indirect comp |
|---|---|---|---|---|---|
| AMERICAN CENTURY INVESTMENT MANAGEM | 20-2653265 | — | NONE | $0 | — |
| AMERICAN FUNDS | 95-1411037 | — | NONE | $0 | — |
| DIMENSIONAL FUNDS | 95-4470812 | — | NONE | $0 | — |
| FIDELITY | 04-2647786 | — | NONE | $0 | — |
| INVESCO | 26-4521338 | — | NONE | $0 | — |
| JP MORGAN FUNDS | 13-2624428 | — | NONE | $0 | — |
| VANGUARD GROUP | 23-1945930 | — | NONE | $0 | — |
Investments
34 direct securities · 1 pooled fund· $34.0M(100% of reported assets)
Rows tagged as a trust or pooled fund hold many underlying securities. Click one to drill into its own Schedule of Assets — where the individual funds, shares, and CUSIPs live.
Uncategorized
$32.5M
33 holdings
Common Collective Trust
$1.4M
1 holding
Mutual Funds
$59K
1 holding
| PI | Investment | Type | Shares / units | Cost | Current value | % of plan |
|---|---|---|---|---|---|---|
| Schwab Brokerage 7,613,804 shares | — | — | $7.6M | $7.6M | 23.4% | |
| T. Rowe Price Retirement 2030 289,360 shares | — | — | $289K | $3.5M | 10.8% | |
| Fidelity 500 Index Fund 13,086 shares | — | — | $13K | $2.7M | 8.2% | |
| T. Rowe Price Retirement 2025 217,855 shares | — | — | $218K | $2.6M | 8.0% | |
| T. Rowe Price Retirement 2035 183,905 shares | — | — | $184K | $2.3M | 7.1% | |
| T. Rowe Price Retirement 2050 126,090 shares | — | — | $126K | $1.6M | 5.0% | |
| T. Rowe Price Retirement 2045 118,835 shares | — | — | $119K | $1.5M | 4.7% | |
| American Century Ultra R6 14,572 shares | — | — | $15K | $1.5M | 4.5% | |
| Common Collective Trust * T. Rowe Price Stable Value 1,436,287 shares | — | — | $1.4M | $1.4M | 4.4% | |
| TRP ST VAL COMMON TRUST FUND T. ROWE PRICE TRUST COMPANY · EIN 52-1309931 / PN 001 | Common Collective Trust | — | — | $1.4M | 4.4% | |
| T. Rowe Price Retirement 2040 108,939 shares | — | — | $109K | $1.4M | 4.3% | |
| T. Rowe Price Retirement 2055 717,575 shares | — | — | $718K | $935K | 2.9% | |
| T. Rowe Price Retirement 2020 68,449 shares | — | — | $68K | $807K | 2.5% | |
| T. Rowe Price Retirement 2065 44,944 shares | — | — | $45K | $586K | 1.8% | |
| T. Rowe Price Retirement 2015 44,065 shares | — | — | $44K | $517K | 1.6% | |
| T. Rowe Price Retirement 2060 39,084 shares | — | — | $39K | $509K | 1.6% | |
| Various maturity dates through 2032; * Notes Receivable From Participants interest rate at 4.25%–9.50% | — | — | — | $399K | 1.2% | |
| JPMorgan Mid-Cap Growth R6 6,228 shares | — | — | $6K | $322K | 1.0% | |
| American Century Mid Cap Value R6 19,149 shares | — | — | $19K | $298K | 0.9% | |
| JPMorgan Small Cap Growth R6 12,932 shares | — | — | $13K | $289K | 0.9% | |
| T. Rowe Price Dividend Growth 3,228 shares | — | — | $3K | $248K | 0.8% | |
| Fidelity Total Intl Index 15,370 shares | — | — | $15K | $206K | 0.6% | |
| Fidelity Mid Cap Index 5,576 shares | — | — | $6K | $188K | 0.6% | |
| T. Rowe Price Value I 3,742 shares | — | — | $4K | $166K | 0.5% | |
| DFA US Targeted Value Portfolio 3,652 shares | — | — | $4K | $126K | 0.4% | |
| Invesco Developing Mkts R6 3,169 shares | — | — | $3K | $121K | 0.4% | |
| Fidelity Real Estate Index 7,136 shares | — | — | $7K | $115K | 0.4% | |
| American Funds Cnsrv Gr & Inc R-6 6,407 shares | — | — | $6K | $84K | 0.3% | |
| DFA U.S. Small Cap Portfolio I 1,690 shares | — | — | $2K | $83K | 0.3% | |
| T. Rowe Price Retirement 2010 7,002 shares | — | — | $7K | $81K | 0.2% | |
| Money Market Funds * T. Rowe Price Government Money Fund 78,103 shares | — | — | $78K | $78K | 0.2% | |
| Blackrock Systematic Multi-strar 7,368 shares | — | — | $7K | $74K | 0.2% | |
| Fidelity Total Bond Fund 6,249 shares | Mutual Funds | — | $6K | $59K | 0.2% | |
| Fidelity Small Cap Index 1,967 shares | — | — | $2K | $54K | 0.2% | |
| Vanguard Emering Mrkts Stock Index Adm 531 shares | — | — | — | $20K | <0.1% |