Back to filter
Original filing (PDF)20250910110640NAL0013407443001
WHAT IF MEDIA GROUP, LLC
Form 5500
FILING_RECEIVED
WHAT IF MEDIA GROUP, LLC PROFIT SHARING PLAN
401(k) retirement plan
Signals · 1
No recordkeeper disclosed
Active participants
157
Accounts w/ balance
169
Plan assets (EOY)
$15.7M
Net assets (EOY)
$15.7M
How this plan invests
This plan
20 pooled trusts
Schedule D
34 securities
funds · stocks · CUSIPs
Holdings are itemized directly on this plan's Schedule of Assets, below.
Plan health score (directional)
89
/ 100
Grade A
Top-tier plan health
Directional indicator computed from public Form 5500 data — compliance, concentration, cost, vendor stack and participation. Not a fiduciary tool.
Compliance & disclosures
100
Concentration risk
100
Total plan cost
65
Vendor stack
80
Participation health
100
Knocking points off
- 59 bps in Schedule C fees — 104% above peer band of 29 bps.
- No recordkeeper disclosed on Schedule C.
Decision-maker contacts
CFO / Head of HR / Benefits Manager — verified email + LinkedIn for WHAT IF MEDIA GROUP, LLC.
Plan sponsor
Name
WHAT IF MEDIA GROUP, LLC
EIN
83-2992724
Address
400 KELBY STREET SUITE 1200 · FORT LEE, NJ · 07024
Phone
(516) 567-1499
Industry
Professional & Technical Servicessee all
Plan administrator
Name
SBSF
EIN
27-3232902
City
DULUTH, GA
Phone
(212) 564-2464
Plan characteristics
Plan number
001
Plan year
2024
Plan year begin
2024-01-01
Tax period
2024-12-31
Filed
2025-09-10
Pension benefit codes
2E · Profit-sharing
2J · 401(k) feature
2K · 401(m) arrangement
2F · ERISA section 404(c)
2G · Total participant-directed accounts
3D · Pre-approved plan (master / prototype / VS)
3H · Sponsor in controlled / affiliated group
Audit & trust (Schedule H)
Auditor
CROWE LLP
Trustee / custodian
—
Trustee phone
—
Service providers (Schedule C)
4 rowsAdvisor / Consultant
1| Name | EIN | Location | Relation | Direct comp | Indirect comp |
|---|---|---|---|---|---|
| WILSHIRE ADVISORS LLC | 95-2755361 | — | INVESTMENT ADVISORY | $0 | — |
TPA / Administrator
1| Name | EIN | Location | Relation | Direct comp | Indirect comp |
|---|---|---|---|---|---|
| PRINCIPAL LIFE INSURANCE COMPANY | 42-0127290 | — | CONTRACT ADMINISTRATOR | $89K | — |
Other
2| Name | EIN | Location | Relation | Direct comp | Indirect comp |
|---|---|---|---|---|---|
| ORENDA RETIREMENT LLC | 36-4877979 | — | CONTRACT ADMIONISTRATOR | $4K | — |
| FEDERATED SECURITIES INC. | 22-1901152 | — | OTHER SERVICES | $0 | — |
Investments
26 direct securities · 20 pooled funds· $23.0M(100% of reported assets)
Rows tagged as a trust or pooled fund hold many underlying securities. Click one to drill into its own Schedule of Assets — where the individual funds, shares, and CUSIPs live.
Uncategorized
$11.9M
26 holdings
Pooled Separate Account
$11.1M
20 holdings
| PI | Investment | Type | Shares / units | Cost | Current value | % of plan |
|---|---|---|---|---|---|---|
| PRIN LIFETIME 2055 SEP ACCT-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 114 | Pooled Separate Account | — | — | $2.9M | 18.6% | |
| VANGUARD SM CAP GR IDX ADM FD | — | — | $0 | $2.9M | 18.6% | |
| PRIN LIFETIME 2045 SEP ACCT-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 113 | Pooled Separate Account | — | — | $1.8M | 11.2% | |
| INV GLOBAL R6 FD | — | — | $0 | $1.8M | 11.2% | |
| PRIN LIFETIME 2040 SEP ACCT-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 078 | Pooled Separate Account | — | — | $1.6M | 10.3% | |
| FIDELITY 500 INDEX FUND | — | — | $0 | $1.6M | 10.3% | |
| AMERICAN FUNDS NEWPRSP R6 FND | — | — | $0 | $1.5M | 9.6% | |
| PRIN LIFETIME 2050 SEP ACCT-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 079 | Pooled Separate Account | — | $0 | $1.5M | 9.4% | |
| Participant Loans | — | — | $0 | $1.2M | 7.9% | |
| PRIN LIFETIME 2035 SEP ACT-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 112 | Pooled Separate Account | — | $0 | $796K | 5.1% | |
| PRIN LARGECAP GROWTH I SA-Z PRINCIPAL LIFE INSURANCE COMAPNY · EIN 42-0127290 / PN 066 | Pooled Separate Account | — | — | $730K | 4.6% | |
| PRIN LIFETIME 2040 SEP ACCT-Z | — | — | $0 | $730K | 4.6% | |
| PRIN LIFETIME 2060 SEP ACCT- PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 130 | Pooled Separate Account | — | $0 | $649K | 4.1% | |
| PRIN LIFETIME 2065 SEP ACCT-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 173 | Pooled Separate Account | — | $0 | $454K | 2.9% | |
| VANGUARD TTL BD MKT IDX ADM FD | — | — | $0 | $287K | 1.8% | |
| VANGUARD MIDCAP VAL IDX ADM FD | — | — | $0 | $265K | 1.7% | |
| VANGUARD EMG STK IDX ADM FD | — | — | $0 | $263K | 1.7% | |
| VANGUARD EQUITY-INC ADM FUND | — | — | $0 | $253K | 1.6% | |
| PRIN LIFETIME 2025 SEP ACCT-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 111 | Pooled Separate Account | — | $0 | $198K | 1.3% | |
| VANGUARD DEV MKTS INDEX ADM FD | — | — | $0 | $179K | 1.1% | |
| PRIN LIFETIME 2030 SEP ACCT-Z | — | — | $0 | $146K | 0.9% | |
| VANGUARD MIDCP GRTH IDX ADM FD | — | — | $0 | $116K | 0.7% | |
| PRIN INTL EQUITY INDEX SA-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 121 | Pooled Separate Account | — | — | $102K | 0.7% | |
| PRIN LIFETIME 2035 SEP ACT-Z | — | — | $0 | $102K | 0.7% | |
| PRIN CORE FIX INC SEP ACCT-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 118 | Pooled Separate Account | — | — | $80K | 0.5% | |
| PRIN INTL EQUITY INDEX SA-Z | — | — | $0 | $80K | 0.5% | |
| VANGUARD TL STK MKT IDX ADM FD | — | — | $0 | $66K | 0.4% | |
| PRIN HIGH YIELD SEP ACCT-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 137 | Pooled Separate Account | — | $0 | $63K | 0.4% | |
| PRIN MIDCAP S&P 400 IDX SA-Z | — | — | $0 | $62K | 0.4% | |
| PRIN LIFETIME 2055 SEP ACCT-Z | — | — | $0 | $55K | 0.3% | |
| PRIN MIDCAP S&P 400 IDX SA-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 023 | Pooled Separate Account | — | — | $55K | 0.3% | |
| VANGUARD SM CAP VAL IDX ADM FD | — | — | $0 | $54K | 0.3% | |
| PRIN LIFETIME 2065 SEP ACCT-Z | — | — | $0 | $44K | 0.3% | |
| PRIN SMCAP S&P 600 INDEX SA-Z PRINICPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 028 | Pooled Separate Account | — | — | $44K | 0.3% | |
| PRINCIPAL GUARANTEED OPTION | — | — | $0 | $41K | 0.3% | |
| PRIN HIGH YIELD SEP ACCT-Z | — | — | $0 | $40K | 0.3% | |
| PRIN LIFETIME 2020 SEP ACCT-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 076 | Pooled Separate Account | — | $0 | $34K | 0.2% | |
| PRIN LIFETIME 2060 SEP ACCT-Z | — | — | $0 | $30K | 0.2% | |
| PRIN REAL ESTATE SECS SA-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 095 | Pooled Separate Account | — | — | $30K | 0.2% | |
| PRIN INTL SMALLCAP SEP ACCT-Z PRINICPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 014 | Pooled Separate Account | — | — | $27K | 0.2% | |
| PRIN LARGECAP GROWTH I SA-Z | — | — | $0 | $27K | 0.2% | |
| PRIN LIFETIME 2030 SEP ACCT-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 077 | Pooled Separate Account | — | $0 | $23K | 0.1% | |
| PRIN SMCAP S&P 600 INDEX SA-Z | — | — | $0 | $16K | <0.1% | |
| PRIN LIFETIME 2070 SEP ACCT-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 179 | Pooled Separate Account | — | — | $16K | <0.1% | |
| PRIN REAL ESTATE SECS SA-Z | — | — | $0 | $6K | <0.1% | |
| PRINCIPAL OVERSEAS SEP ACCT-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 116 | Pooled Separate Account | — | — | $6K | <0.1% |