How big is Direct Digital Holdings' plan?

Direct Digital Holdings' plan reported $5.7M in assets and 77 participants for 2024.

Original filing (PDF)20250717120611NAL0000116675001

Direct Digital Holdings

Name: Direct Digital Holdings — Direct Digital Holdings, Form 5500 (2024)
Creator: Direct Digital Holdings
License: https://www.usa.gov/government-works

Form 5500-SF

FILING_RECEIVED

Direct Digital Holdings 401(k) Plan

401(k) retirement plan · Direct Digital Holdings' Direct Digital Holdings 401(k) Plan held $5.7M in plan assets for 77 participants in 2024.

Active participants

Accounts w/ balance

Plan assets (EOY)

$5.7M

Net assets (EOY)

$5.7M

People on this filing

Nick Rice signed Direct Digital Holdings' 2024 Form 5500 as plan administrator.

Nick Rice — Plan Administrator — Form 5500 signer

Get verified email & phone for these signers

Signer names are public record from the Form 5500 e-signature.

Plan identifiers

Direct Digital Holdings' EIN is 83-0662116.

EIN 83-0662116

Plan number 001

Plan year 2024

ACK ID 20250717120611NAL0000116675001

Official Form 5500 document

Download the official 2024 Form 5500 (PDF) for Direct Digital Holdings from the U.S. Department of Labor's EFAST2 system.

Download the official 2024 Form 5500 (PDF)

Plan features

Direct Digital Holdings' plan includes profit-sharing, ERISA 404(c) participant direction, a 401(k) feature, a default investment (QDIA).

Decision-maker contacts

One unlock reveals every key decision-maker — plan signer, CFO, HR & Benefits — with verified email + LinkedIn for DIRECT DIGITAL HOLDINGS.

Finding similar companies…

Plan health score

Above-average plan

Directional indicator from public Form 5500 data — compliance & integrity, total plan cost, participant health and vendor stack, benchmarked against same-size peers. Not a fiduciary tool. Based on 70% of scoring inputs for this filing.

Compliance & integrity

100

Total plan cost

n/a

Plan health

Vendor & structure

100

Knocking points off