How big is Reply, Inc. and Its U.S. Subsidiaries' plan?

Reply, Inc. and Its U.S. Subsidiaries' plan reported $27.5M in assets and 310 participants for 2024.

Original filing (PDF)20251014175606NAL0001730019001

Reply, Inc. and Its U.S. Subsidiaries

Name: Reply, Inc. and Its U.S. Subsidiaries — Reply, Inc., Form 5500 (2024)
Creator: Reply, Inc. and Its U.S. Subsidiaries
License: https://www.usa.gov/government-works

Form 5500

FILING_RECEIVED

Reply, Inc. and Its U.S. Subsidiaries 401(k) Plan

401(k) retirement plan · Reply, Inc. and Its U.S. Subsidiaries' Reply, Inc. and Its U.S. Subsidiaries 401(k) Plan held $27.5M in plan assets for 310 participants in 2024, with Empower as recordkeeper.

Signals · 1

Late participant contributions

Active participants

310

Accounts w/ balance

393

Plan assets (EOY)

$27.5M

Net assets (EOY)

$27.5M

Plan identifiers

Reply, Inc. and Its U.S. Subsidiaries' EIN is 68-0682665.

EIN 68-0682665

Plan number 001

Plan year 2024

ACK ID 20251014175606NAL0001730019001

Official Form 5500 document

Download the official 2024 Form 5500 (PDF) for Reply, Inc. and Its U.S. Subsidiaries from the U.S. Department of Labor's EFAST2 system.

Download the official 2024 Form 5500 (PDF)

Plan features

Reply, Inc. and Its U.S. Subsidiaries' plan includes profit-sharing, ERISA 404(c) participant direction, a 401(k) feature, automatic enrollment, a default investment (QDIA).

Decision-maker contacts

One unlock reveals every key decision-maker — plan signer, CFO, HR & Benefits — with verified email + LinkedIn for REPLY, INC. AND ITS U.S. SUBSIDIARIES.

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How this plan invests

This plan

1 pooled trust

Schedule D

26 securities

funds · stocks · CUSIPs

Holdings are itemized directly on this plan's Schedule of Assets, below.

Plan health score

Above-average plan

Directional indicator from public Form 5500 data — compliance & integrity, total plan cost, participant health and vendor stack, benchmarked against same-size peers. Not a fiduciary tool.

Compliance & integrity

Total plan cost

Plan health

Vendor & structure

100

Knocking points off

Delinquent participant contributions reported (Schedule H 4a) — 290K (5% of contributions).
Total administrative cost in the bottom quartile of peers (21st percentile).

Plan sponsor

Name

REPLY, INC. AND ITS U.S. SUBSIDIARIES

EIN

all filings

Address

71 SOUTH WACKER DR., SUITE 3090 · CHICAGO, IL · 60606

Phone

(248) 686-2481

Industry

Professional & Technical Services

Plan administrator

Same as plan sponsor.

Plan characteristics

Plan number

001

Plan year

2024

Plan year begin

2024-01-01

Tax period

2024-12-31

Filed

2025-10-14

Pension benefit codes

2E · Profit-sharing

2F · ERISA section 404(c)

2G · Total participant-directed accounts

2J · 401(k) feature

2K · 401(m) arrangement

2S · Automatic enrollment

2T · Default investment account (QDIA)

3D · Pre-approved plan (master / prototype / VS)

Service providers (Schedule C)

4 rows

Recordkeeper

Name	EIN	Location	Relation	Direct comp	Indirect comp
EMPOWER ADVISORY GROUP, LLC	—	GREENWOOD VILLAGE, CT	INVESTMENT MGMT	$25K	—
EMPOWER ANNUITY INSURANCE COMPANY	—	GREENWOOD VILLAGE, CO	RECORDKEEPER	$20K	—

Advisor / Consultant

Name	EIN	Location	Relation	Direct comp	Indirect comp

Investments

26 direct securities · 1 pooled fund· $27.2M(99% of reported assets)

Rows tagged as a trust or pooled fund hold many underlying securities. Click one to drill into its own Schedule of Assets — where the individual funds, shares, and CUSIPs live.

Mutual Funds

$20.5M

16 holdings

Other securities

$6.1M

9 holdings

Common Collective Trust

$295K

1 holding

Bonds / Notes

$259K

1 holding

					% of plan
American Funds 2045 Target Date Retirement Mutual fund	Mutual Funds	—	—	$5.1M	18.5%
American Funds 2055 Target Date Retirement Mutual fund	Mutual Funds	—	—	$2.7M	9.8%
American Funds 2050 Target Date Retirement Mutual fund	Mutual Funds	—	—	$2.5M	9.0%
JP Morgan Large Cap Growth Mutual fund	Other securities	—	—	$1.9M	6.9%
American Funds 2030 Target Date Retirement Mutual fund	Mutual Funds	—	—	$1.8M	6.4%
Fidelity Mid Cap Index Mutual fund	Mutual Funds	—	—	$1.7M	6.3%
American Funds New Perspective Mutual fund	Mutual Funds	—	—	$1.6M	5.8%
JP Morgan Equity Income Mutual fund	Other securities	—	—	$1.5M	5.5%
American Funds 2060 Target Date Retirement Mutual fund	Mutual Funds	—	—	$1.4M	5.1%
iShares U.S. Aggregate Bond Index Mutual fund	Other securities	—	—	$1.0M	3.8%
American Funds 2040 Target Date Retirement Mutual fund	Mutual Funds	—	—	$1.0M	3.8%
American Funds New World Mutual fund	Mutual Funds	—	—	$926K	3.4%
El Fixed Account - Series Class I Fixed Annuities	Other securities	—	—	$409K	1.5%
MFS International Growth Mutual fund	Mutual Funds	—	—	$348K	1.3%
DFA US Small Cap Mutual fund	Mutual Funds	—	—	$341K	1.2%
T. Rowe Price Global Growth Stock Mutual fund	Other securities	—	—	$327K	1.2%
MORLEY STABLE VALUE FUND MORLEY STABLE VALUE FUND · EIN 93-6274329 / PN 001	Common Collective Trust	—	—	$295K	1.1%
Federated Hermes Kaufmann Small Cap Mutual fund	Other securities	—	—	$282K	1.0%
American Funds American Balanced Mutual fund	Mutual Funds	—	—	$282K	1.0%
Notes Receivable from Participants Various participants, interest rates range from 4.25% to 9.50% $0	Bonds / Notes	—	—	$259K	0.9%
MFS Core Equity Mutual fund	Mutual Funds	—	—	$249K	0.9%
Allspring Special Mid Cap Value Mutual fund	Other securities	—	—	$245K	0.9%
MFS Mid Cap Growth Mutual fund	Mutual Funds	—	—	$208K	0.8%
PGIM High Yield Mutual fund	Other securities	—	—	$206K	0.7%
American Funds 2035 Target Date Retirement Mutual fund	Mutual Funds	—	—	$202K	0.7%
Fidelity Total Bond Index Mutual fund	Mutual Funds	—	—	$193K	0.7%
American Century Small Cap Value Mutual fund	Other securities	—	—	$184K	0.7%