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Original filing (PDF)20251014175606NAL0001730019001

REPLY, INC. AND ITS U.S. SUBSIDIARIES

Form 5500
FILING_RECEIVED
REPLY, INC. AND ITS U.S. SUBSIDIARIES 401(K) PLAN
401(k) retirement plan
Active participants
310
Accounts w/ balance
393
Plan assets (EOY)
$27.5M
Net assets (EOY)
$27.5M
How this plan invests
This plan
1 pooled trust
Schedule D
27 securities
funds · stocks · CUSIPs

Holdings are itemized directly on this plan's Schedule of Assets, below.

Plan health score (directional)
91
/ 100
Grade A
Top-tier plan health
Directional indicator computed from public Form 5500 data — compliance, concentration, cost, vendor stack and participation. Not a fiduciary tool.
Compliance & disclosures
100
Concentration risk
100
Total plan cost
65
Vendor stack
100
Participation health
100
Knocking points off
  • 50 bps in Schedule C fees — 74% above peer band of 29 bps.
Decision-maker contacts
CFO / Head of HR / Benefits Manager — verified email + LinkedIn for REPLY, INC. AND ITS U.S. SUBSIDIARIES.
Plan sponsor
Name
REPLY, INC. AND ITS U.S. SUBSIDIARIES
EIN
68-0682665
Address
71 SOUTH WACKER DR., SUITE 3090 · CHICAGO, IL · 60606
Phone
(248) 686-2481
Industry
Professional & Technical Servicessee all
Plan administrator
Same as plan sponsor.
Plan characteristics
Plan number
001
Plan year
2024
Plan year begin
2024-01-01
Tax period
2024-12-31
Filed
2025-10-14
Pension benefit codes
2E · Profit-sharing
2F · ERISA section 404(c)
2G · Total participant-directed accounts
2J · 401(k) feature
2K · 401(m) arrangement
2S · Automatic enrollment
2T · Default investment account (QDIA)
3D · Pre-approved plan (master / prototype / VS)
3H · Sponsor in controlled / affiliated group
Audit & trust (Schedule H)
Auditor
SMITH BUNDAY BERMAN BRITTON, P.S.
Trustee / custodian
Trustee phone

Service providers (Schedule C)

4 rows
Recordkeeper
1
NameEINLocationRelationDirect compIndirect comp
EMPOWER ANNUITY INSURANCE COMPANYGREENWOOD VILLAGE, CORECORDKEEPER$20K
Advisor / Consultant
1
NameEINLocationRelationDirect compIndirect comp
MMA SECURITIES LLCNEW YORK, NVINVESTMENT ADVISOR$60K
TPA / Administrator
1
NameEINLocationRelationDirect compIndirect comp
ERP NATIONAL LLCMELVILLE, NYCONTRACT ADMIN$33K
Other
1
NameEINLocationRelationDirect compIndirect comp
EMPOWER ADVISORY GROUP, LLCGREENWOOD VILLAGE, CTINVESTMENT MGMT$25K

Investments

26 direct securities · 1 pooled fund· $27.2M(99% of reported assets)

Rows tagged as a trust or pooled fund hold many underlying securities. Click one to drill into its own Schedule of Assets — where the individual funds, shares, and CUSIPs live.

Uncategorized
$26.9M
26 holdings
Common Collective Trust
$295K
1 holding
PIInvestmentTypeShares / unitsCostCurrent value% of plan
American Funds 2045 Target Date Retirement Mutual fund$5.1M18.5%
American Funds 2055 Target Date Retirement Mutual fund$2.7M9.8%
American Funds 2050 Target Date Retirement Mutual fund$2.5M9.0%
JP Morgan Large Cap Growth Mutual fund$1.9M6.9%
American Funds 2030 Target Date Retirement Mutual fund$1.8M6.4%
Fidelity Mid Cap Index Mutual fund$1.7M6.3%
American Funds New Perspective Mutual fund$1.6M5.8%
JP Morgan Equity Income Mutual fund$1.5M5.5%
American Funds 2060 Target Date Retirement Mutual fund$1.4M5.1%
iShares U.S. Aggregate Bond Index Mutual fund$1.0M3.8%
American Funds 2040 Target Date Retirement Mutual fund$1.0M3.8%
American Funds New World Mutual fund$926K3.4%
El Fixed Account - Series Class I Fixed Annuities$409K1.5%
MFS International Growth Mutual fund$348K1.3%
DFA US Small Cap Mutual fund$341K1.2%
T. Rowe Price Global Growth Stock Mutual fund$327K1.2%
MORLEY STABLE VALUE FUND
MORLEY STABLE VALUE FUND · EIN 93-6274329 / PN 001
Common Collective Trust
$295K1.1%
Federated Hermes Kaufmann Small Cap Mutual fund$282K1.0%
American Funds American Balanced Mutual fund$282K1.0%
Notes Receivable from Participants Various participants, interest rates range from 4.25% to 9.50% $0$259K0.9%
MFS Core Equity Mutual fund$249K0.9%
Allspring Special Mid Cap Value Mutual fund$245K0.9%
MFS Mid Cap Growth Mutual fund$208K0.8%
PGIM High Yield Mutual fund$206K0.7%
American Funds 2035 Target Date Retirement Mutual fund$202K0.7%
Fidelity Total Bond Index Mutual fund$193K0.7%
American Century Small Cap Value Mutual fund$184K0.7%

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