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Original filing (PDF)20251015162602NAL0005121601001
SCENTBIRD, INC.
Form 5500
FILING_RECEIVED
SCENTBIRD, INC. 401(K)
401(k) retirement plan
Active participants
75
Accounts w/ balance
122
Plan assets (EOY)
$4.2M
Net assets (EOY)
$4.2M
How this plan invests
This plan
12 securities
funds · stocks · CUSIPs
Holdings are itemized directly on this plan's Schedule of Assets, below.
Plan health score (directional)
94
/ 100
Grade A
Top-tier plan health
Directional indicator computed from public Form 5500 data — compliance, concentration, cost, vendor stack and participation. Not a fiduciary tool.
Compliance & disclosures
100
Concentration risk
100
Total plan cost
75
Vendor stack
100
Participation health
100
Helping the score
- No Schedule C compensation disclosed — likely a small plan or unbundled.
Decision-maker contacts
CFO / Head of HR / Benefits Manager — verified email + LinkedIn for SCENTBIRD, INC..
Plan sponsor
Name
SCENTBIRD, INC.
EIN
47-1032933
Address
401 COTTONTAIL LANE · SOMERSET, NJ · 08873
Phone
(941) 900-9925
Industry
Retail Tradesee all
Plan administrator
Same as plan sponsor.
Plan characteristics
Plan number
001
Plan year
2024
Plan year begin
2024-01-01
Tax period
2024-12-31
Filed
2025-10-15
Pension benefit codes
2F · ERISA section 404(c)
2G · Total participant-directed accounts
2J · 401(k) feature
2K · 401(m) arrangement
2S · Automatic enrollment
3D · Pre-approved plan (master / prototype / VS)
2T · Default investment account (QDIA)
2E · Profit-sharing
Audit & trust (Schedule H)
Auditor
COHNREZNICK LLP
Trustee / custodian
—
Trustee phone
—
Service providers (Schedule C)
1 rowsRecordkeeper
1| Name | EIN | Location | Relation | Direct comp | Indirect comp |
|---|---|---|---|---|---|
| FIDELITY INVESTMENTS INSTITUTIONAL | 04-2647786 | — | RECORDKEEPER | $0 | — |
Investments
12 direct securities· $4.2M(100% of reported assets)
| PI | Investment | Type | Shares / units | Cost | Current value | % of plan |
|---|---|---|---|---|---|---|
| FID FDM IDX 2050 IPR | — | — | — | $813K | 19.6% | |
| FID FDM IDX 2055 IPR | — | — | — | $725K | 17.5% | |
| FID FDM IDX 2040 IPR | — | — | — | $622K | 15.0% | |
| FID FDM IDX 2035 IPR | — | — | — | $493K | 11.9% | |
| FID FDM IDX 2045 IPR | — | — | — | $443K | 10.7% | |
| FID FDM IDX 2060 IPR | — | — | — | $411K | 9.9% | |
| FID FDM IDX 2030 IPR | — | — | — | $260K | 6.3% | |
| FID FDM IDX 2025 IPR | — | — | — | $192K | 4.6% | |
| Participant loans | — | — | — | $118K | 2.8% | |
| FID FDM IDX 2065 IPR | — | — | — | $64K | 1.5% | |
| FID FDM IDX 2020 IPR | — | — | — | $10K | 0.2% | |
| FID GOVT MMKT | — | — | — | $13 | <0.1% |
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