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Original filing (PDF)20260204122338NAL0005697600001
DIALOGDIRECT, INC.
Form 5500
FILING_RECEIVED
QUALFON/DIALOG DIRECT 401K PLAN
401(k) retirement plan
Signals · 1
Late filing · 2.6 mo
Active participants
3,089
Accounts w/ balance
986
Plan assets (EOY)
$55.7M
Net assets (EOY)
$55.7M
How this plan invests
This plan
2 pooled trusts
Schedule D
30 securities
funds · stocks · CUSIPs
Holdings are itemized directly on this plan's Schedule of Assets, below.
Plan health score (directional)
83
/ 100
Grade B
Above-average plan
Directional indicator computed from public Form 5500 data — compliance, concentration, cost, vendor stack and participation. Not a fiduciary tool.
Compliance & disclosures
90
Concentration risk
100
Total plan cost
65
Vendor stack
100
Participation health
65
Knocking points off
- Filed 2.6 months past the 10.5-month grace window.
- 37 bps in Schedule C fees — 134% above peer band of 16 bps.
- Only 32% as many balances as active participants — suggests many active employees aren't deferring.
Decision-maker contacts
CFO / Head of HR / Benefits Manager — verified email + LinkedIn for DIALOGDIRECT, INC..
Plan sponsor
Name
DIALOGDIRECT, INC.
EIN
46-1570786
Address
13700 OAKLAND AVENUE · HIGHLAND PARK, MI · 48203
Phone
(313) 957-5100
Industry
All Other Professional Services· Professional & Technical Servicessee all
Plan administrator
Same as plan sponsor.
Plan characteristics
Plan number
001
Plan year
2024
Plan year begin
2024-01-01
Tax period
2024-12-31
Filed
2026-02-04
Pension benefit codes
2G · Total participant-directed accounts
2J · 401(k) feature
2K · 401(m) arrangement
2T · Default investment account (QDIA)
3H · Sponsor in controlled / affiliated group
2F · ERISA section 404(c)
3D · Pre-approved plan (master / prototype / VS)
2R · Participant-directed brokerage (SDBA)
Audit & trust (Schedule H)
Auditor
UHY LLP
Trustee / custodian
—
Trustee phone
—
Service providers (Schedule C)
4 rowsRecordkeeper
1| Name | EIN | Location | Relation | Direct comp | Indirect comp |
|---|---|---|---|---|---|
| FIDELITY INVESTMENTS INSTITUTIONAL | 04-2647786 | — | RECORDKEEPER | $119K | — |
Advisor / Consultant
2| Name | EIN | Location | Relation | Direct comp | Indirect comp |
|---|---|---|---|---|---|
| CREATIVE PLANNING LLC | 84-4519624 | — | ADVISOR | $73K | — |
| STRATEGIC ADVISORS, INC. | 04-2654524 | — | ADVISOR | $9K | — |
Accountant / Auditor
1| Name | EIN | Location | Relation | Direct comp | Indirect comp |
|---|---|---|---|---|---|
| UHY LLP | 20-0694403 | — | ACCOUNTANT/AUDITOR | $6K | — |
Investments
29 direct securities · 2 pooled funds· $56.7M(100% of reported assets)
Rows tagged as a trust or pooled fund hold many underlying securities. Click one to drill into its own Schedule of Assets — where the individual funds, shares, and CUSIPs live.
Uncategorized
$52.9M
29 holdings
Common Collective Trust
$3.8M
2 holdings
| PI | Investment | Type | Shares / units | Cost | Current value | % of plan |
|---|---|---|---|---|---|---|
| Party Identity of issuer, Description of investment including in borrower, lessor maturity date, rate of interest, collateral, Current Interest or similar party par or maturity value * Fidelity 500 Index Fund - Premium | — | — | — | $9.3M | 16.8% | |
| Fidelity Contrafund | — | — | — | $6.2M | 11.2% | |
| T. Rowe Price Retirement 2035 Fund Advisor | — | — | — | $6.2M | 11.2% | |
| T. Rowe Price Retirement 2030 Fund Advisor | — | — | — | $6.0M | 10.7% | |
| T. Rowe Price Retirement 2045 Fund Advisor | — | — | — | $3.2M | 5.7% | |
| T. Rowe Price Retirement 2025 Fund Advisor | — | — | — | $3.1M | 5.6% | |
| PUTNAM STABLE VALUE PUTNAM FIDUCIARY TRUST COMPANY · EIN 04-3159710 / PN 202 | Common Collective Trust | — | — | $2.8M | 5.0% | |
| T. Rowe Price Retirement 2040 Fund Advisor | — | — | — | $2.0M | 3.5% | |
| T. Rowe Price Retirement 2050 Fund Advisor | — | — | — | $1.8M | 3.2% | |
| Fidelity Extended Market Index - Premium | — | — | — | $1.8M | 3.1% | |
| Columbia Mid Cap Growth Fund I | — | — | — | $1.6M | 2.9% | |
| T. Rowe Price Retirement 2055 Fund Advisor | — | — | — | $1.5M | 2.6% | |
| John Hancock Bond Fund – Class R6 | — | — | — | $1.1M | 2.0% | |
| Putnam Large Cap Value Trust Class IA | — | — | — | $978K | 1.8% | |
| PUTN LG CP VAL TR IA PUTNAM FIDUCIARY TRUST COMPANY · EIN 82-3639536 / PN 275 | Common Collective Trust | — | — | $978K | 1.8% | |
| John Hancock Disciplined Value Mid Cap Fund – Class R6 | — | — | — | $901K | 1.6% | |
| Fidelity Overseas Fund | — | — | — | $864K | 1.6% | |
| Loomis Sayles Small Cap Growth Fund Retail Class | — | — | — | $826K | 1.5% | |
| Fidelity International Index Fund - Premium | — | — | — | $824K | 1.5% | |
| Participant loans Maturing at various dates through July 2033, with interest rates ranging from 3.25% - 8.5%. | — | — | — | $823K | 1.5% | |
| Fidelity Government Money Market Fund | — | — | — | $779K | 1.4% | |
| Self-directed brokerage accounts Various | — | — | — | $738K | 1.3% | |
| Fidelity US Bond Index Fund - Premium | — | — | — | $660K | 1.2% | |
| T. Rowe Price Retirement 2020 Fund Advisor | — | — | — | $518K | 0.9% | |
| American Beacon Small Cap Value Fund R6 | — | — | — | $354K | 0.6% | |
| PIMCO Income Fund Institutional Class | — | — | — | $338K | 0.6% | |
| T. Rowe Price Retirement 2060 Fund Advisor | — | — | — | $256K | 0.5% | |
| T. Rowe Price Retirement 2010 Fund Advisor | — | — | — | $107K | 0.2% | |
| T. Rowe Price Retirement 2005 Fund Advisor | — | — | — | $99K | 0.2% | |
| T. Rowe Price Retirement 2015 Fund Advisor | — | — | — | $65K | 0.1% | |
| T. Rowe Price Retirement 2065 Fund Advisor | — | — | — | $62K | 0.1% |
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