Original filing (PDF)20251209101735NAL0003674144001

LILY Direct

Name: LILY Direct — LILY Direct 401 K Plan, Form 5500 (2024)
Creator: LILY Direct
License: https://www.usa.gov/government-works

Form 5500-SF

FILING_RECEIVED

LILY Direct 401 K Plan

401(k) retirement plan · LILY Direct's LILY Direct 401 K Plan filed a Form 5500 for plan year 2024.

Active participants

Accounts w/ balance

Plan assets (EOY)

Net assets (EOY)

People on this filing

Shirley Horner signed LILY Direct's 2024 Form 5500 as plan administrator.

Shirley Horner — Plan Administrator — Form 5500 signer

Get verified email & phone for these signers

Signer names are public record from the Form 5500 e-signature.

Plan identifiers

LILY Direct's EIN is 45-4418474.

EIN 45-4418474

Plan number 001

Plan year 2024

ACK ID 20251209101735NAL0003674144001

Official Form 5500 document

Download the official 2024 Form 5500 (PDF) for LILY Direct from the U.S. Department of Labor's EFAST2 system.

Download the official 2024 Form 5500 (PDF)

Plan features

LILY Direct's plan includes profit-sharing, ERISA 404(c) participant direction, a 401(k) feature, automatic enrollment, a default investment (QDIA).

Decision-maker contacts

One unlock reveals every key decision-maker — plan signer, CFO, HR & Benefits — with verified email + LinkedIn for LILY DIRECT.

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Plan health score

Top-tier plan health

Directional indicator from public Form 5500 data — compliance & integrity, total plan cost, participant health and vendor stack, benchmarked against same-size peers. Not a fiduciary tool. Based on 50% of scoring inputs for this filing.

Compliance & integrity

100

Total plan cost

n/a

Plan health

n/a

Vendor & structure

100

Helping the score

Cost not scored — no comparable Schedule H expense data for this cohort.
Plan health not scored — no comparable participation/contribution data.

Plan sponsor

Name

LILY DIRECT

EIN

all filings

Address

31706 WINTERGREEN WAY · MURRIETA, CA · 92563

Phone

(951) 258-3425

Industry

Retail Trade

Plan administrator

Same as plan sponsor.

Plan characteristics

Plan number

001

Plan year

2024

Plan year begin

2025-01-01

Tax period

2025-04-30

Filed

2025-12-09

Pension benefit codes

2E · Profit-sharing

2F · ERISA section 404(c)

2G · Total participant-directed accounts

2J · 401(k) feature

2K · 401(m) arrangement

2S · Automatic enrollment

2T · Default investment account (QDIA)

3D · Pre-approved plan (master / prototype / VS)

Service providers (Schedule C)

Small plans don't disclose service providers

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