Original filing (PDF)20251014161254NAL0006815554001

BABYLIST, INC.

Name: BABYLIST, INC. — BABYLIST 401(K) PLAN, Form 5500 (2024)
Creator: BABYLIST, INC.

Form 5500

FILING_RECEIVED

BABYLIST 401(K) PLAN

401(k) retirement plan

Signals · 1

No recordkeeper disclosed

Active participants

297

Accounts w/ balance

331

Plan assets (EOY)

$16.2M

Net assets (EOY)

$16.2M

How this plan invests

This plan

34 pooled trusts

Schedule D

30 securities

funds · stocks · CUSIPs

Holdings are itemized directly on this plan's Schedule of Assets, below.

Plan health score (directional)

/ 100

Grade A

Top-tier plan health

Directional indicator computed from public Form 5500 data — compliance, concentration, cost, vendor stack and participation. Not a fiduciary tool.

Compliance & disclosures

100

Concentration risk

100

Total plan cost

Vendor stack

Participation health

100

Knocking points off

61 bps in Schedule C fees — 110% above peer band of 29 bps.
No recordkeeper disclosed on Schedule C.

Decision-maker contacts

CFO / Head of HR / Benefits Manager — verified email + LinkedIn for BABYLIST, INC..

Plan sponsor

Name

BABYLIST, INC.

EIN

45-3767218

Address

1900 POWELL STREET · SUITE 150 · EMERYVILLE, CA · 94608

Phone

(310) 651-4949

Industry

Retail Tradesee all

Plan administrator

Same as plan sponsor.

Plan characteristics

Plan number

001

Plan year

2024

Plan year begin

2024-01-01

Tax period

2024-12-31

Filed

2025-10-14

Pension benefit codes

2E · Profit-sharing

2F · ERISA section 404(c)

2G · Total participant-directed accounts

2J · 401(k) feature

2K · 401(m) arrangement

2S · Automatic enrollment

2T · Default investment account (QDIA)

3D · Pre-approved plan (master / prototype / VS)

3F · Sponsor used leased employees

Audit & trust (Schedule H)

Auditor

BPM LLP

Trustee / custodian

—

Trustee phone

—

Service providers (Schedule C)

5 rows

Advisor / Consultant

Name	EIN	Location	Relation	Direct comp	Indirect comp
MMA SECURITIES LLC	22-3570392	—	INVESTMENT ADVISORY	$16K	—
WILSHIRE ADVISORS LLC	95-2755361	—	INVESTMENT ADVISORY	$0	—

TPA / Administrator

Name	EIN	Location	Relation	Direct comp	Indirect comp
PRINCIPAL LIFE INSURANCE COMPANY	42-0127290	—	CONTRACT ADMINISTRATOR	$83K	—

Other

Name	EIN	Location	Relation	Direct comp	Indirect comp
PRINCIPAL SECURITIES INC	42-0941553	—	OTHER SERVICES	$0	—
MORNINGSTAR INVESTMENT MANAGEMENT L	36-4317381	—	INV ADV, PARTICIPANTS	$0	—

Investments

21 direct securities · 34 pooled funds· $16.4M(100% of reported assets)

Rows tagged as a trust or pooled fund hold many underlying securities. Click one to drill into its own Schedule of Assets — where the individual funds, shares, and CUSIPs live.

Common Collective Trust

$9.9M

16 holdings

Uncategorized

$6.6M

21 holdings

Pooled Separate Account

18 holdings

Investment	Type	Shares / units	Cost	Current value	% of plan
T ROWE PRICE RT 2050 TRST CL G T. ROWE PRICE TRUST COMPANY · EIN 30-6303214 / PN 001	Common Collective Trust	—	$0	$3.4M	21.2%
T ROWE PRICE RT 2045 TRST CL G T. ROWE PRICE TRUST COMPANY · EIN 32-6199848 / PN 001	Common Collective Trust	—	$0	$3.1M	18.9%
LARGE CAP VALUE R1 FUND	—	—	$0	$2.9M	17.8%
T ROWE PRICE RT 2040 TRST CL G T. ROWE PRICE TRUST COMPANY · EIN 35-6941729 / PN 001	Common Collective Trust	—	$0	$1.5M	9.5%
FIDELITY 500 INDEX FUND	—	—	$0	$870K	5.4%
T ROWE PRICE RT 2055 TRST CL G T. ROWE PRICE TRUST COMPANY · EIN 35-6941728 / PN 001	Common Collective Trust	—	$0	$779K	4.8%
Fidelity Real Est Index Fund	—	—	$0	$591K	3.7%
Fidelity Mid Cap Val Idx Fd	—	—	$0	$406K	2.5%
FIDELITY SM CAP INDEX FUND	—	—	$0	$349K	2.2%
T ROWE PRICE RT 2035 TRST CL G T. ROWE PRICE TRUST COMPANY · EIN 36-7595013 / PN 001	Common Collective Trust	—	$0	$337K	2.1%
T ROWE PRICE RT 2025 TRST CL G T. ROWE PRICE TRUST COMPANY · EIN 37-6495447 / PN 001	Common Collective Trust	—	$0	$282K	1.7%
LARGE CAP GROWTH FUND II R1 FD	—	—	$0	$225K	1.4%
FIDELITY INTERNATIONAL IDX FD	—	—	$0	$211K	1.3%
T ROWE PRICE RT 2030 TRST CL G T. ROWE PRICE TRUST COMPANY · EIN 38-7010946 / PN 001	Common Collective Trust	—	$0	$196K	1.2%
FIDELITY SMALL CAP GRWTH K6 FD	—	—	$0	$191K	1.2%
T ROWE PRICE RT 2040 TRST CL G	—	—	$0	$186K	1.2%
FIDELITY US BOND INDEX FUND	—	—	$0	$134K	0.8%
SMALL CAP VALUE III CL R1 FUND GREAT GRAY TRUST COMPANY · EIN 38-7289846 / PN 001	Common Collective Trust	—	—	$83K	0.5%
PIMCO STABLE INC FD II FDRS CL	—	—	$0	$83K	0.5%
MID CAP GROWTH II CL R1 FUND	—	—	$0	$63K	0.4%
Fidelity Extended Mkt Idx Fd	—	—	$0	$63K	0.4%
LARGE CAP VALUE R1 FUND GREAT GRAY TRUST COMPANY · EIN 38-4065329 / PN 426	Common Collective Trust	—	—	$63K	0.4%
Fid LC Val Index Fund	—	—	$0	$56K	0.3%
SMALL CAP VALUE III CL R1 FUND	—	—	$0	$52K	0.3%
T ROWE PRICE RT 2060 TRST CL G T. ROWE PRICE TRUST COMPANY · EIN 47-1088316 / PN 001	Common Collective Trust	—	—	$52K	0.3%
Prin Fixed Inc Guar Option	—	—	$0	$50K	0.3%
CORE PLUS BOND FUND III CL R1	—	—	$0	$48K	0.3%
Fid LC Gr Index Fund	—	—	$0	$46K	0.3%
LARGE CAP GROWTH FUND II R1 FD GREAT GRAY TRUST COMPANY · EIN 38-4139848 / PN 626	Common Collective Trust	—	—	$33K	0.2%
Fidelity Emerg Mkt Index Fund	—	—	$0	$33K	0.2%
CORE PLUS BOND FUND III CL R1 GREAT GRAY TRUST COMPANY · EIN 99-3045498 / PN 001	Common Collective Trust	—	—	$21K	0.1%
Amer Funds Amer Bal R6 Fd	—	—	$0	$21K	0.1%
MID CAP VALUE FUND II CLASS R1 GREAT GRAY TRUST COMPANY · EIN 38-7312964 / PN 001	Common Collective Trust	—	$0	$2K	<0.1%
PIMCO STABLE INC FD II FDRS CL SEI TRUST COMPANY · EIN 99-1448910 / PN 181	Common Collective Trust	—	—	$719	<0.1%
Participant Loans	—	—	$0	$714	<0.1%
T ROWE PRICE RT BAL TRST CL G T. ROWE PRICE TRUST COMPANY · EIN 38-7011316 / PN 001	Common Collective Trust	—	$0	$4	<0.1%
PRIN SMALL-MIDCAP DIV SA-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 138	Pooled Separate Account	—	—	$0	<0.1%
PRIN LIFETIME 2060 SEP ACCT-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 130	Pooled Separate Account	—	—	$0	<0.1%
PRIN SMCAP S&P 600 INDEX SA-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 028	Pooled Separate Account	—	—	$0	<0.1%
PRIN LIFETIME 2055 SEP ACCT-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 114	Pooled Separate Account	—	—	$0	<0.1%
PRIN LIFETIME 2045 SEP ACCT-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 113	Pooled Separate Account	—	—	$0	<0.1%
PRIN LIFETIME 2035 SEP ACT-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 112	Pooled Separate Account	—	—	$0	<0.1%
PRIN LIFETIME 2025 SEP ACCT-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 111	Pooled Separate Account	—	—	$0	<0.1%
PRIN SAM STRAT GROWTH SA-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 109	Pooled Separate Account	—	—	$0	<0.1%
T ROWE PRICE RT 2020 TRST CL G T. ROWE PRICE TRUST COMPANY · EIN 36-7594871 / PN 001	Common Collective Trust	—	—	$0	<0.1%
PRIN SAM CONS GROWTH SA-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 107	Pooled Separate Account	—	—	$0	<0.1%
PRIN SAM CONS BALANCED SA-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 106	Pooled Separate Account	—	—	$0	<0.1%
PRIN SAM BALANCED SEP ACCT-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 105	Pooled Separate Account	—	—	$0	<0.1%
PRIN LIFETIME STRAT INC SA-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 080	Pooled Separate Account	—	—	$0	<0.1%
PRIN LIFETIME 2050 SEP ACCT-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 079	Pooled Separate Account	—	—	$0	<0.1%
PRIN LIFETIME 2040 SEP ACCT-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 078	Pooled Separate Account	—	—	$0	<0.1%
PRIN LIFETIME 2030 SEP ACCT-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 077	Pooled Separate Account	—	—	$0	<0.1%
PRIN LIFETIME 2020 SEP ACCT-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 076	Pooled Separate Account	—	—	$0	<0.1%
PRIN CORE PLUS BOND SEP ACCT-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 005	Pooled Separate Account	—	—	$0	<0.1%
PRIN MIDCAP GROWTH SEP ACCT-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 021	Pooled Separate Account	—	—	$0	<0.1%