How big is Consumer Insights, Inc. DBA Emicity's plan?

Consumer Insights, Inc. DBA Emicity's plan reported $2.3M in assets and 3 participants for 2024.

Original filing (PDF)20251007105703NAL0011323954001

Consumer Insights, Inc. DBA Emicity

Name: Consumer Insights, Inc. DBA Emicity — Consumer, Form 5500 (2024)
Creator: Consumer Insights, Inc. DBA Emicity
License: https://www.usa.gov/government-works

Form 5500-SF

FILING_RECEIVED

Consumer Insights, Inc. DBA Emicity 401(k) Profit Sharing Plan

401(k) retirement plan · Consumer Insights, Inc. DBA Emicity's Consumer Insights, Inc. DBA Emicity 401(k) Profit Sharing Plan held $2.3M in plan assets for 3 participants in 2024.

Signals · 1

High average account balance

Active participants

Accounts w/ balance

Plan assets (EOY)

$2.3M

Net assets (EOY)

$2.3M

People on this filing

Karl Schmidt signed Consumer Insights, Inc. DBA Emicity's 2024 Form 5500 as plan administrator.

Karl Schmidt — Plan Administrator — Form 5500 signer

Get verified email & phone for these signers

Signer names are public record from the Form 5500 e-signature.

Plan identifiers

Consumer Insights, Inc. DBA Emicity's EIN is 38-3241637.

EIN 38-3241637

Plan number 001

Plan year 2024

ACK ID 20251007105703NAL0011323954001

Official Form 5500 document

Download the official 2024 Form 5500 (PDF) for Consumer Insights, Inc. DBA Emicity from the U.S. Department of Labor's EFAST2 system.

Download the official 2024 Form 5500 (PDF)

Plan features

Consumer Insights, Inc. DBA Emicity's plan includes profit-sharing, a 401(k) feature, a self-directed brokerage window.

Decision-maker contacts

One unlock reveals every key decision-maker — plan signer, CFO, HR & Benefits — with verified email + LinkedIn for CONSUMER INSIGHTS, INC. DBA EMICITY.

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Plan health score

Top-tier plan health

Directional indicator from public Form 5500 data — compliance & integrity, total plan cost, participant health and vendor stack, benchmarked against same-size peers. Not a fiduciary tool. Based on 70% of scoring inputs for this filing.

Compliance & integrity

100

Total plan cost

n/a

Plan health

Vendor & structure

100

Helping the score

Cost not scored — no comparable Schedule H expense data for this cohort.
High average account balance (90th percentile).
High account-holder ratio — balance-holders per active participant in the top 15% of peers (88th percentile).

Plan sponsor

Name

CONSUMER INSIGHTS, INC. DBA EMICITY

EIN

all filings

Address

1111 W LONG LAKE RD. STE 100 · TROY, MI · 48098

Phone

(248) 952-1600

Industry

Professional & Technical Services

Plan administrator