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Original filing (PDF)20251015155100NAL0005046001001
PURE ROMANCE, LLC
Form 5500
FILING_RECEIVED
PURE ROMANCE, LLC 401(K) PLAN
401(k) retirement plan
Active participants
45
Accounts w/ balance
115
Plan assets (EOY)
$8.0M
Net assets (EOY)
$8.0M
How this plan invests
This plan
12 pooled trusts
Schedule D
23 securities
funds · stocks · CUSIPs
Holdings are itemized directly on this plan's Schedule of Assets, below.
Plan health score (directional)
100
/ 100
Grade A
Top-tier plan health
Directional indicator computed from public Form 5500 data — compliance, concentration, cost, vendor stack and participation. Not a fiduciary tool.
Compliance & disclosures
100
Concentration risk
100
Total plan cost
100
Vendor stack
100
Participation health
100
Decision-maker contacts
CFO / Head of HR / Benefits Manager — verified email + LinkedIn for PURE ROMANCE, LLC.
Plan sponsor
Name
PURE ROMANCE, LLC
EIN
31-1407012
Address
300 MAIN STREET · CINCINNATI, OH · 45202
Phone
(859) 466-0917
Industry
Retail Tradesee all
Plan administrator
Same as plan sponsor.
Plan characteristics
Plan number
001
Plan year
2024
Plan year begin
2024-01-01
Tax period
2024-12-31
Filed
2025-10-15
Pension benefit codes
2A · Age/service weighted or new comparability
2E · Profit-sharing
2F · ERISA section 404(c)
2G · Total participant-directed accounts
2J · 401(k) feature
2K · 401(m) arrangement
2S · Automatic enrollment
2T · Default investment account (QDIA)
3D · Pre-approved plan (master / prototype / VS)
3B · Covers self-employed individuals
Audit & trust (Schedule H)
Auditor
DEAN DORTON ALLEN FORD, PLLC
Trustee / custodian
—
Trustee phone
—
Service providers (Schedule C)
5 rowsAdvisor / Consultant
2| Name | EIN | Location | Relation | Direct comp | Indirect comp |
|---|---|---|---|---|---|
| AMERITAS ADVISORY SERVICES, LLC | 84-4383499 | — | INVESTMENT ADVISORY | $0 | — |
| WILSHIRE ADVISORS | 95-2755361 | SANTA MONICA, CA | INVESTMENT ADVISORY | $0 | — |
TPA / Administrator
2| Name | EIN | Location | Relation | Direct comp | Indirect comp |
|---|---|---|---|---|---|
| PRINCIPAL LIFE INSUANCE COMPANY | 42-0127290 | — | CONTRACT ADMINISTRATOR | $33K | — |
| CREATIVE RETIREMENT SYSTEMS | 31-1299207 | — | CONTRACT ADMINISTRATOR | $5K | — |
Other
1| Name | EIN | Location | Relation | Direct comp | Indirect comp |
|---|---|---|---|---|---|
| MORNINGSTAR INVESTMENT MANAGEMENT L | 36-4317381 | CHICAGO, IL | INV ADV, PARTICIPANTS | $0 | — |
Investments
12 direct securities · 12 pooled funds· $8.0M(100% of reported assets)
Rows tagged as a trust or pooled fund hold many underlying securities. Click one to drill into its own Schedule of Assets — where the individual funds, shares, and CUSIPs live.
Common Collective Trust
$6.9M
12 holdings
Uncategorized
$1.0M
10 holdings
Mutual Funds
$67K
1 holding
Insurance Contracts
$8K
1 holding
| PI | Investment | Type | Shares / units | Cost | Current value | % of plan |
|---|---|---|---|---|---|---|
| PRINICPAL LT 2020 CIT TIER 1 PRINCIPAL GLOBAL INVESTORS TRUST CO · EIN 27-5280363 / PN 002 | Common Collective Trust | — | — | $1.6M | 20.6% | |
| PRINICPAL LT 2045 CIT TIER I PRINCIPAL GLOBAL INVESTORS TRUST CO · EIN 27-5280363 / PN 011 | Common Collective Trust | — | — | $1.4M | 17.5% | |
| PRINICPAL LT 2055 CIT TIER I PRINCIPAL GLOBAL INVESTORS TRUST CO · EIN 27-5280363 / PN 012 | Common Collective Trust | — | — | $1.1M | 13.8% | |
| PRINICPAL LT 2040 CIT TIER I PRINCIPAL GLOBAL INVESTORS TRUST CO · EIN 27-5280363 / PN 004 | Common Collective Trust | — | — | $821K | 10.3% | |
| PRINICPAL LT 2035 CIT TIER I PRINCIPAL GLOBAL INVESTORS TRUST CO · EIN 27-5280363 / PN 010 | Common Collective Trust | — | — | $659K | 8.3% | |
| PRINICPAL LT 2050 CIT TIER I PRINCIPAL GLOBAL INVESTORS TRUST CO · EIN 27-5280363 / PN 005 | Common Collective Trust | — | — | $605K | 7.6% | |
| Fidelity Investments Fidelity 500 Index Fund | — | — | — | $545K | 6.8% | |
| PRINICPAL LT 2025 CIT TIER I PRINCIPAL GLOBAL INVESTORS TRUST CO · EIN 27-5280363 / PN 009 | Common Collective Trust | — | — | $315K | 4.0% | |
| PRINICPAL LT 2060 CIT TIER I PRINCIPAL GLOBAL INVESTORS TRUST CO · EIN 27-5280363 / PN 007 | Common Collective Trust | — | — | $266K | 3.3% | |
| Vanguard Group Vanguard Total Bond Market Idx Adm Fd | — | — | — | $145K | 1.8% | |
| Participant Loans (Notes Receivable from Participants) 4.25% to 9.50% - | — | — | — | $93K | 1.2% | |
| Fidelity Investments Fidelity Mid Cp Index Fund | Mutual Funds | — | — | $67K | 0.8% | |
| Vanguard Group Vanguard Value Index Fund | — | — | — | $57K | 0.7% | |
| New Persepective International Fund | — | — | — | $45K | 0.6% | |
| Vanguard Group Vanguard Sm Cal Val Idx Adm Fd | — | — | — | $44K | 0.6% | |
| PRINICPAL LT 2065 CIT TIER I PRINCIPAL GLOBAL INVESTORS TRUST CO · EIN 27-5280363 / PN 013 | Common Collective Trust | — | — | $43K | 0.5% | |
| PRINICPAL LT 2030 CIT TIER I PRINCIPAL GLOBAL INVESTORS TRUST CO · EIN 27-5280363 / PN 003 | Common Collective Trust | — | — | $39K | 0.5% | |
| MFS International Diversification Fund | — | — | — | $38K | 0.5% | |
| MFS Mid Cap Value Fund | — | — | — | $26K | 0.3% | |
| Vanguard Group Explorer Fund | — | — | — | $16K | 0.2% | |
| Contracts * Principal Life Insurance Company Principal Guaranteed Option | Insurance Contracts | — | — | $8K | <0.1% | |
| Principal Real Estate Securities Fund | — | — | — | $3K | <0.1% | |
| PRINICPAL LT STR INC CIT TR 1 PRINCIPAL GLOBAL INVESTORS TRUST CO · EIN 27-5280363 / PN 006 | Common Collective Trust | — | — | $1K | <0.1% | |
| PRINICPAL LT 2070 CIT TIER I PRINCIPAL GLOBAL INVESTORS TRUST CO · EIN 27-5280363 / PN 014 | Common Collective Trust | — | — | $351 | <0.1% |
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