How big is 1661, Inc. DBA GOAT's plan?

1661, Inc. DBA GOAT's plan reported $34.8M in assets and 935 participants for 2024.

Original filing (PDF)20250729144046NAL0002953009001

1661, Inc. DBA GOAT

Name: 1661, Inc. DBA GOAT — GOAT 401(k) Plan, Form 5500 (2024)
Creator: 1661, Inc. DBA GOAT
License: https://www.usa.gov/government-works

Form 5500

FILING_RECEIVED

GOAT 401(k) Plan

401(k) retirement plan · 1661, Inc. DBA GOAT's GOAT 401(k) Plan held $34.8M in plan assets for 935 participants in 2024, with Fidelity as recordkeeper.

Active participants

935

Accounts w/ balance

1,066

Plan assets (EOY)

$34.8M

Net assets (EOY)

$34.8M

People on this filing

Jonathan Weisbrod signed 1661, Inc. DBA GOAT's 2024 Form 5500 as plan administrator.

Jonathan Weisbrod — Plan Administrator — Form 5500 signer

Get verified email & phone for these signers

Signer names are public record from the Form 5500 e-signature.

Plan identifiers

1661, Inc. DBA GOAT's EIN is 27-1171406.

EIN 27-1171406

Plan number 001

Plan year 2024

ACK ID 20250729144046NAL0002953009001

Official Form 5500 document

Download the official 2024 Form 5500 (PDF) for 1661, Inc. DBA GOAT from the U.S. Department of Labor's EFAST2 system.

Download the official 2024 Form 5500 (PDF)

Plan features

1661, Inc. DBA GOAT's plan includes a default investment (QDIA), a 401(k) feature, automatic enrollment, ERISA 404(c) participant direction, profit-sharing.

Decision-maker contacts

One unlock reveals every key decision-maker — plan signer, CFO, HR & Benefits — with verified email + LinkedIn for 1661, INC. DBA GOAT.

Finding similar companies…

How this plan invests

This plan

31 securities

funds · stocks · CUSIPs

Holdings are itemized directly on this plan's Schedule of Assets, below.

Plan health score

Above-average plan

Directional indicator from public Form 5500 data — compliance & integrity, total plan cost, participant health and vendor stack, benchmarked against same-size peers. Not a fiduciary tool.

Compliance & integrity

100

Total plan cost

Plan health

Vendor & structure

100

Knocking points off

Bottom-decile employer contributions per participant (3rd percentile).

Plan sponsor

Name

1661, INC. DBA GOAT

EIN

all filings

Address

3433 W. EXPOSITION PLACE · LOS ANGELES, CA · 90018

Phone

(626) 298-0172

Industry

Retail Trade

Plan administrator

Same as plan sponsor.

Plan characteristics

Plan number

001

Plan year

2024

Plan year begin

2024-01-01

Tax period

2024-12-31

Filed

2025-07-29

Pension benefit codes

3F · Sponsor used leased employees

2T · Default investment account (QDIA)

2J · 401(k) feature

2S · Automatic enrollment

2G · Total participant-directed accounts

2F · ERISA section 404(c)

2E · Profit-sharing

3D · Pre-approved plan (master / prototype / VS)

Service providers (Schedule C)

1 rows

Recordkeeper

Name	EIN	Location	Relation	Direct comp	Indirect comp
FIDELITY INVESTMENTS INSTITUTIONAL	04-2647786	—	RECORDKEEPER	$131K	—

Investments

31 direct securities· $34.8M(100% of reported assets)

Mutual Funds

$27.0M

27 holdings

Common Collective Trusts

$7.4M

2 holdings

Bonds / Notes

$409K

1 holding

Other securities

$89K

1 holding

					% of plan
Fidelity Freedom Index 2055 Institutional Premium Class Mutual Fund	Mutual Funds	—	—	$6.6M	19.1%
Fidelity 500 Index Mutual Fund	Common Collective Trusts	—	—	$6.0M	17.2%
Fidelity Freedom Index 2050 Institutional Premium Class Mutual Fund	Mutual Funds	—	—	$5.0M	14.4%
Fidelity Freedom Index 2060 Institutional Premium Class Mutual Fund	Mutual Funds	—	—	$4.4M	12.6%
Fidelity Freedom Index 2045 Institutional Premium Class Mutual Fund	Mutual Funds	—	—	$2.7M	7.6%
Fidelity Large Cap Growth Index Mutual Fund	Mutual Funds	—	—	$2.6M	7.3%
Fidelity Total Market Index Mutual Fund	Common Collective Trusts	—	—	$1.4M	4.0%
Fidelity Freedom Index 2065 Institutional Premium Class Mutual Fund	Mutual Funds	—	—	$1.3M	3.8%
Fidelity Freedom Index 2040 Institutional Premium Class Mutual Fund	Mutual Funds	—	—	$1.3M	3.6%
Fidelity Freedom Index 2035 Institutional Premium Class Mutual Fund	Mutual Funds	—	—	$505K	1.5%
Fidelity International Index Mutual Fund	Mutual Funds	—	—	$469K	1.3%
Participant Loans to participants, bearing interest from 4.25% to 9.50%	Bonds / Notes	—	—	$409K	1.2%
Fidelity Mid Cap Index Mutual Fund	Mutual Funds	—	—	$364K	1.0%
Fidelity Mid Cap Growth Index Mutual Fund	Mutual Funds	—	—	$269K	0.8%
Fidelity Small Cap Growth Index Mutual Fund	Mutual Funds	—	—	$210K	0.6%
Fidelity US Bond Index Mutual Fund	Mutual Funds	—	—	$199K	0.6%
Fidelity Large Cap Value Index Mutual Fund	Mutual Funds	—	—	$177K	0.5%
Fidelity Freedom Index 2030 Institutional Premium Class Mutual Fund	Mutual Funds	—	—	$160K	0.5%
Fidelity Real Estate Index Mutual Fund	Mutual Funds	—	—	$147K	0.4%
Fidelity Freedom Index 2025 Institutional Premium Class Mutual Fund	Mutual Funds	—	—	$120K	0.3%
Fidelity Small Cap Value Index Mutual Fund	Mutual Funds	—	—	$103K	0.3%
Fidelity Government Money Market K6 Mutual Fund	Mutual Funds	—	—	$92K	0.3%
Voya Intermediate Bond Fund Class R6 Mutual Fund	Other securities	—	—	$89K	0.3%
Fidelity Emerging Markets Index Mutual Fund	Mutual Funds	—	—	$78K	0.2%
Fidelity Mid Cap Value Index Mutual Fund	Mutual Funds	—	—	$57K	0.2%
Fidelity Freedom Index 2010 Institutional Premium Class Mutual Fund	Mutual Funds	—	—	$51K	0.1%
Fidelity Small Cap Index Mutual Fund	Mutual Funds	—	—	$47K	0.1%
Fidelity Freedom Index INC Institutional Premium Class Mutual Fund	Mutual Funds	—	—	$41K	0.1%
Fidelity Freedom Index 2020 Institutional Premium Class Mutual Fund	Mutual Funds	—	—	$5K	<0.1%
Fidelity Freedom Index 2015 Institutional Premium Class Mutual Fund	Mutual Funds	—	—	$2K	<0.1%
Fidelity Freedom Index 2070 Institutional Premium Class Mutual Fund	Mutual Funds	—	—	$2K	<0.1%