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Original filing (PDF)20250909174810NAL0034026496001
APPFOLIO, INC.
Form 5500
FILING_RECEIVED
APPFOLIO, INC. 401(K) PLAN
401(k) retirement plan
Signals · 2
27% in single holdingNo recordkeeper disclosed
Active participants
1,612
Accounts w/ balance
2,040
Plan assets (EOY)
$152.9M
Net assets (EOY)
$152.9M
How this plan invests
This plan
21 pooled trusts
Schedule D
26 securities
funds · stocks · CUSIPs
Holdings are itemized directly on this plan's Schedule of Assets, below.
Plan health score (directional)
90
/ 100
Grade A
Top-tier plan health
Directional indicator computed from public Form 5500 data — compliance, concentration, cost, vendor stack and participation. Not a fiduciary tool.
Compliance & disclosures
100
Concentration risk
87
Total plan cost
80
Vendor stack
80
Participation health
100
Knocking points off
- Top holding "Vanguard Group Vanguard Target Retirement 2050 Inv Fund" is 27% of plan.
- 14 bps in Schedule C fees — modestly above peer band of 10 bps.
- No recordkeeper disclosed on Schedule C.
Decision-maker contacts
CFO / Head of HR / Benefits Manager — verified email + LinkedIn for APPFOLIO, INC..
Plan sponsor
Name
APPFOLIO, INC.
EIN
26-0359894
Address
70 CASTILIAN DR · GOLETA, CA · 931173026
Phone
(816) 777-8325
Industry
All Other Professional Services· Professional & Technical Servicessee all
Plan administrator
Same as plan sponsor.
Plan characteristics
Plan number
001
Plan year
2024
Plan year begin
2024-01-01
Tax period
2024-12-31
Filed
2025-09-09
Pension benefit codes
2E · Profit-sharing
2F · ERISA section 404(c)
2G · Total participant-directed accounts
2J · 401(k) feature
2K · 401(m) arrangement
2S · Automatic enrollment
2T · Default investment account (QDIA)
3C · Not intended to be qualified
3D · Pre-approved plan (master / prototype / VS)
3H · Sponsor in controlled / affiliated group
Audit & trust (Schedule H)
Auditor
PENSION ASSURANCE LLP
Trustee / custodian
—
Trustee phone
—
Service providers (Schedule C)
1 rowsTPA / Administrator
1| Name | EIN | Location | Relation | Direct comp | Indirect comp |
|---|---|---|---|---|---|
| PRINCIPAL LIFE INSURANCE COMPANY | 42-0127290 | — | CONTRACT ADMINISTRATOR | $212K | — |
Investments
24 direct securities · 21 pooled funds· $152.9M(100% of reported assets)
Rows tagged as a trust or pooled fund hold many underlying securities. Click one to drill into its own Schedule of Assets — where the individual funds, shares, and CUSIPs live.
Uncategorized
$151.0M
24 holdings
Common Collective Trust
$1.4M
1 holding
Pooled Separate Account
$508K
20 holdings
| PI | Investment | Type | Shares / units | Cost | Current value | % of plan |
|---|---|---|---|---|---|---|
| Vanguard Group Vanguard Target Retirement 2050 Inv Fund | — | — | — | $41.3M | 27.0% | |
| Vanguard Group Vanguard Target Retirement 2060 Inv Fund | — | — | — | $37.6M | 24.6% | |
| Fidelity Management & Research Fidelity 500 Index Fund | — | — | — | $24.6M | 16.1% | |
| Vanguard Group Vanguard Target Retirement 2040 Inv Fund | — | — | — | $14.6M | 9.6% | |
| JP Morgan Investment Mgmt Inc. JP Morgan Large Gap R6 Fund | — | — | — | $6.8M | 4.5% | |
| Vanguard Group Vanguard Target Retirement 2055 Inv Fund | — | — | — | $4.2M | 2.8% | |
| Vanguard Group Vanguard Target Retirement 2030 Inv Fund | — | — | — | $4.2M | 2.7% | |
| Fidelity Management & Research Fidelity Extended Market Index Fund | — | — | — | $4.1M | 2.7% | |
| Vanguard Group Vanguard Target Retirement 2045 Inv Fund | — | — | — | $2.2M | 1.4% | |
| Massachusetts Financial Svc Co MFS Mid-Cap Growth R6 Fund | — | — | — | $2.1M | 1.4% | |
| Capital Research and Mgmt Co American Funds Europacific Growth R6 Fund | — | — | — | $1.5M | 1.0% | |
| PRINCIPAL STABLE VALUE FUND PRINCIPAL GLOBAL INVESTORS TRUST CO · EIN 93-6274328 / PN 001 | Common Collective Trust | — | — | $1.4M | 0.9% | |
| MassMutual Small Cap Growth Equity I Fund | — | — | — | $1.3M | 0.8% | |
| Fidelity Management & Research Fidelity Total Bond Fund | — | — | — | $1.1M | 0.7% | |
| Massachusetts Financial Svc Co MFS Value R6 Fund | — | — | — | $802K | 0.5% | |
| Participant Loans to participants, bearing interest from 5.25% to 10.50% | — | — | — | $789K | 0.5% | |
| Vanguard Group Vanguard Target Retirement 2065 Inv Fund | — | — | — | $768K | 0.5% | |
| Vanguard Group Vanguard Target Retirement 2035 Inv Fund | — | — | — | $731K | 0.5% | |
| Fidelity Management & Research Fidelity Total International Index Fund | — | — | — | $588K | 0.4% | |
| PRIN SMCAP VALUE II SEP ACCT-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 096 | Pooled Separate Account | — | — | $508K | 0.3% | |
| Vanguard Group Vanguard Target Retirement 2070 Inv Fund | — | — | — | $462K | 0.3% | |
| Massachusetts Financial Svc Co MFS Mid Cap Value R6 Fund | — | — | — | $455K | 0.3% | |
| Vanguard Group Vanguard Target Retirement 2020 Inv Fund | — | — | — | $260K | 0.2% | |
| Fidelity Management & Research Fidelity US Bond Index | — | — | — | $247K | 0.2% | |
| Vanguard Group Vanguard Target Retirement 2025 Inv Fund | — | — | — | $118K | <0.1% | |
| Vanguard Group Vanguard Target Retirement Inc Inv Fund | — | — | — | $98K | <0.1% | |
| PRIN MIDCAP SEP ACCT-I2 PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 020 | Pooled Separate Account | — | — | $0 | <0.1% | |
| PRIN CORE PLUS BOND SEP ACT-I4 PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 005 | Pooled Separate Account | — | — | $0 | <0.1% | |
| PRIN DIV INTL SA-I5 PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 015 | Pooled Separate Account | — | — | $0 | <0.1% | |
| PRIN LGCAP S&P 500 INDEX SA-R6 PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 016 | Pooled Separate Account | — | — | $0 | <0.1% | |
| PRIN MIDCAP VALUE I SA-R6 PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 043 | Pooled Separate Account | — | — | $0 | <0.1% | |
| PRIN SMCAP S&P 600 INDEX SA-R6 PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 028 | Pooled Separate Account | — | — | $0 | <0.1% | |
| PRIN MIDCAP S&P 400 IDX SA-R6 PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 023 | Pooled Separate Account | — | — | $0 | <0.1% | |
| PRIN SMALLCAP GROWTH I SA-I2 PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 070 | Pooled Separate Account | — | — | $0 | <0.1% | |
| PRIN LARGECAP GROWTH I SA-I2 PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 066 | Pooled Separate Account | — | — | $0 | <0.1% | |
| PRIN LIFETIME 2020 SEP ACCT-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 076 | Pooled Separate Account | — | — | $0 | <0.1% | |
| PRIN LIFETIME 2030 SEP ACCT-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 077 | Pooled Separate Account | — | — | $0 | <0.1% | |
| PRIN LIFETIME 2040 SEP ACCT-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 078 | Pooled Separate Account | — | — | $0 | <0.1% | |
| PRIN LIFETIME 2050 SEP ACCT-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 079 | Pooled Separate Account | — | — | $0 | <0.1% | |
| PRIN LIFETIME STRAT INC SA-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 080 | Pooled Separate Account | — | — | $0 | <0.1% | |
| PRIN REAL ESTATE SECS SA-I3 PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 095 | Pooled Separate Account | — | — | $0 | <0.1% | |
| PRIN CAPITAL APPR SA-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 119 | Pooled Separate Account | — | — | $0 | <0.1% | |
| PRIN EQUITY INCOME SA-I5 PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 120 | Pooled Separate Account | — | — | $0 | <0.1% | |
| PRIN LIFETIME 2060 SEP ACCT-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 130 | Pooled Separate Account | — | — | $0 | <0.1% | |
| PRIN LIFETM 2070 SEP ACCT-Z PRINCIPAL LIFE INSURANCE COMPANY · EIN 42-0127290 / PN 179 | Pooled Separate Account | — | — | $0 | <0.1% |
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