How big is Nielsen Direct Inc.'s plan?

Nielsen Direct Inc.'s plan reported $91K in assets and 4 participants for 2024.

Original filing (PDF)20250730090246NAL0004416033001

Nielsen Direct Inc.

Name: Nielsen Direct Inc. — Nielsen Direct Inc. 401(k), Form 5500 (2024)
Creator: Nielsen Direct Inc.
License: https://www.usa.gov/government-works

Form 5500-SF

FILING_RECEIVED

Nielsen Direct Inc. 401(k) Profit Sharing Plan & Trust

401(k) retirement plan · Nielsen Direct Inc.'s Nielsen Direct Inc. 401(k) Profit Sharing Plan & Trust held $91K in plan assets for 4 participants in 2024.

Active participants

Accounts w/ balance

Plan assets (EOY)

$91K

Net assets (EOY)

$91K

People on this filing

Nick Rice signed Nielsen Direct Inc.'s 2024 Form 5500 as plan administrator.

Nick Rice — Plan Administrator — Form 5500 signer

Get verified email & phone for these signers

Signer names are public record from the Form 5500 e-signature.

Plan identifiers

Nielsen Direct Inc.'s EIN is 20-8270015.

EIN 20-8270015

Plan number 001

Plan year 2024

ACK ID 20250730090246NAL0004416033001

Official Form 5500 document

Download the official 2024 Form 5500 (PDF) for Nielsen Direct Inc. from the U.S. Department of Labor's EFAST2 system.

Download the official 2024 Form 5500 (PDF)

Plan features

Nielsen Direct Inc.'s plan includes profit-sharing, ERISA 404(c) participant direction, a 401(k) feature, automatic enrollment, a default investment (QDIA).

Decision-maker contacts

One unlock reveals every key decision-maker — plan signer, CFO, HR & Benefits — with verified email + LinkedIn for NIELSEN DIRECT INC.

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Plan health score

Top-tier plan health

Directional indicator from public Form 5500 data — compliance & integrity, total plan cost, participant health and vendor stack, benchmarked against same-size peers. Not a fiduciary tool. Based on 70% of scoring inputs for this filing.

Compliance & integrity

100

Total plan cost

n/a

Plan health

Vendor & structure

100

Helping the score

Cost not scored — no comparable Schedule H expense data for this cohort.
High account-holder ratio — balance-holders per active participant in the top 15% of peers (89th percentile).

Plan sponsor

Name

NIELSEN DIRECT INC

EIN

all filings

Address

8 APOLLO DR · ALBANY, NY · 12205

Phone

(518) 456-6863

Industry

Other Services (ex. Public Admin)

Plan administrator