Advertise Purple, Inc. 401(k) Plan
What public Form 5500 filings show about the Advertise Purple, Inc. 401(k) plan — and how to find and check your own account.
The Advertise Purple, Inc. 401(k) on its latest Form 5500
Advertise Purple, Inc. (EIN 45-4233482) reports ADVERTISE PURPLE, INC. RETIREMENT PLAN AND TRUST on its most recent Form 5500, with $4.7M in plan assets across 82 active participants. Form 5500 is the annual report employers file with the U.S. Department of Labor for their retirement plans, and it’s public.
See the full Advertise Purple, Inc. filing — schedules, fees, and providers.
Who runs the Advertise Purple, Inc. 401(k)?
The plan’s recordkeeper — the firm that runs the website and statements where you check your balance, change contributions, and manage your account — is Principal, based on the plan’s Schedule C service-provider disclosure. That’s the login you use for your Advertise Purple, Inc. 401(k).
Other service providers named on the filing (investment managers, trustees, auditors — not necessarily the recordkeeper): CIBC PRIVATE WEALTH ADVISORS.
How to check your Advertise Purple, Inc. 401(k)
- Log in to Principal’s participant portal (the site on your statements).
- Ask Advertise Purple, Inc. HR or benefits for the recordkeeper name and enrollment link.
- Left the company? Your balance stays in the plan until you roll it over — see how to find a lost 401(k).

